biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
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ealizaciis wliuri moculobebi<br />
naturalur gamosaxulebaSi<br />
realizaciis wliuri moculobebi<br />
fulad gamosaxulebaSi<br />
A segmenti B segmenti<br />
moculoba % moculoba %<br />
5,95 85 1,05 15<br />
5355 85 945 15<br />
zogierT sabiTumo myidvelTan ukve arsebobs xelSekruleba mosapirkeTebeli<br />
aguris miwodebaze. eseni arian didi kompaniebi, romlebic aSeneben kotejebs TanamSromlebisaTvis<br />
stavropolis mxareSi.<br />
Semdeg cxrilSi mocemulia mza saqonlis gayidvebis <strong>da</strong>sagegmi moculobebi,<br />
aseve fizikuri moculobebis perioduli cvlileba (rxevebi), romelic <strong>da</strong>kavSirebulia<br />
aguris gayidvis sezonurobasTan. gasaRebis bazris analizi<br />
gviCvenebs, rom april-seqtemberSi gayidvebi 20%-iT metia, vidre wlis <strong>da</strong>nar-<br />
Cen periodebSi (ix. cxrili 1.1.1.34, 1.1.1.35).<br />
cxrili 1.1.1.34 gasaRebis fizikuri moculoba<br />
<strong>da</strong>saxeleba 01-11/97 02/97 03/97 04/97 05/97 06/97<br />
keramikuli aguri 146 219 292 365 437 510<br />
cxrili 1.1.1.35 gasaRebis fizikuri moculoba (kvartaluri)<br />
<strong>da</strong>saxeleba 07-09/1997 10-12/97 01-02/98 04-05/98<br />
keramikuli aguri 1793 1670 1670 1830<br />
<strong>da</strong>saxeleba 07-09/98 10-12/99 01-03/99 04-06/99<br />
keramikuli aguri 1830 1670 1670 1830<br />
saqoneli myidvels miaqvs TviTon. investiciis gegmiT gaTvaliswinebulia<br />
misasvleli gzebis rekonstruqcia. ukan <strong>da</strong>sabrunebel taraSi pirvel wels gamosayeneblad<br />
igegmeba xis `polinebi” 100-150 agurze. SemdgomSi igegmeba sxva<br />
SesafuTi masalis gamoyeneba, romlis yidvac <strong>da</strong>matebiT iqneba saWiro.<br />
marketingis ZiriTadi RonisZiebebi asaxulia marketingis wliur biujetSi.<br />
igegmeba marketingis samsaxuris im TanamSromlebis xelfasi, romlebic<br />
uSualod ageben pasuxs mza produqciis gasaRebaze. isini xelfasis gar<strong>da</strong> iReben<br />
materialur stimulebs gayiduli aguris proporciulad, realuri mocu-<br />
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