biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
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avRniSnoT, rom sawyisi masalebi, romelic proeqtis realizaciisTvisaa<br />
saWiro, Seisyideba ara CineTSi an taivanSi, aramed aRmosavleT qveynebis<br />
msoflio liderebTan. am gziT s.s. „versa<strong>da</strong>“ gamoirCeva sxva <strong>da</strong>narCeni<br />
firmebisagan, romlebic bazarze muSaoben.<br />
SeiZleba gamovyoT konkurentunarianobis ramodenme faqtori:<br />
• xarisxi;<br />
• fasebis done;<br />
• dizaini;<br />
• saqonlis gamorCeuloba;<br />
• gayidvebis Semdgomi momsaxureoba;<br />
• firmis reputacia.<br />
marketingi<br />
winaswari gayidvebi iyo, Cveni mosamzadebeli saqmianobis umTavresi<br />
nawili <strong>da</strong> <strong>da</strong>gvexmara <strong>da</strong>gvemyarebina sakmaod farTo kavSirebi, ZiriTad myidvelebTan<br />
regionebSi.<br />
Cven SegviZlia movemsaxuroT rogorc msxvil, aseve mcire klientebs.<br />
programis Sedgena warmoadgens did problemas bevri momxmareblisTvis <strong>da</strong><br />
amitom, Cveni miwodeba mogvcems garkveul upiratesobas mcire, magram Semosavliani<br />
klientebis momsaxureobaSi.<br />
Cven vgegmavT, rom Cveni produqcia gavavrceloT mcire sabiTumo partiebiT.<br />
klientebi movlen myudro, Tanamedrove ofisSi <strong>da</strong> adgilzeve gaaformeben<br />
xelSekrulebas. agreTve gaTvaliswinebulia specialuri SekveTebis<br />
SemuSaveba mudmivi klientebisTvis, maTi moTxovnis Sesabamisad. Cveni saqoneli<br />
farTo reklamirebas ar saWiroebs, magram gaTvaliswinebulia ramdenime sacdeli<br />
variantis gagzavna msxvil kompaniebSi, sareklamo masalis saxiT. aseve<br />
aucilebelia, anonsis saxiT gakeTdes gancxadebebi internetisa <strong>da</strong> faqsis sa-<br />
SualebiT zogierT firmaSi. es sakmarisia didi raodenobis klientebis<br />
mozidvisTvis.<br />
faswarmoqmnis arsebuli sami ZiriTadi mizni<strong>da</strong>n, firmas SeuZlia amoirCios<br />
erT-erTi (<strong>da</strong>myarebuli gayidvaze, Semosavalze, arsebul mdgomareobaze),<br />
Cveni organizaciisTvis upiratesi mizani <strong>da</strong>fuZvnebulia arsebul mdgomareobaze,<br />
imdenad ramdena<strong>da</strong>c Cven gvakmayofilebs realizaciis moculoba,<br />
amitom Sesabamisi mogebis gazr<strong>da</strong> ar aris gamarTlebuli, saqonelze<br />
elastiuri moTxovnis gamo. Tumca Cven <strong>da</strong>interesebulni varT stabilurobiT<br />
<strong>da</strong> sasiamovno klimatis SenerCunebiT Cvens saqmanobaSi.<br />
faswarmoqmnis strategia orientirebulia warmoebis <strong>da</strong>cemis Tavi<strong>da</strong>n<br />
acilebasa <strong>da</strong> iseTi gare Zalebis zemoqmedebis minimizaciaze, rogoricaa<br />
konkurencia <strong>da</strong> gasaRebis procesis monawileebi.<br />
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