biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
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saqmianobis (<strong>da</strong>rgis) aRwera<br />
firma “olena” awarmoebs rZis produqtebs. gamoSvebuli produqciis<br />
asortimenti sakmaod mrtavalferovania <strong>da</strong> Seadgens rZes, kefirs, iogurts,<br />
xaWos, naRebs, araJans, karaqs <strong>da</strong> margarins, sul 60 <strong>da</strong>saxelebis sxva<strong>da</strong>sxva<br />
produqcias. warmoebisTvis gamoiyeneba mxolod ekologiurad sufTa produqcia.<br />
Cveni momwodeblebi arian rogorc mezobeli fermeruli meurneobebi,<br />
aseve olqis koleqtiuri meurneobebi. momwodeblebTan gvaqvs mWidro kavSirebi,<br />
romlebic gaTvlilia mravalwliani TanamSromlobaze. momwodebelTa<br />
geografiuli siaxlove, amcirebs Cvens satransporto <strong>da</strong>naxarjeba <strong>da</strong> transportirebasTan<br />
<strong>da</strong>kavSirebul riskebs, uzrunvelyofs nedleulis operatiuli<br />
<strong>da</strong> droul motanas <strong>da</strong> mniSvnelovanwilad amcirebs produqciis TviTRirebulebas.<br />
yvela es faqtori xels uwyobs, Cveni produqciis konkurentunarianobis<br />
amaRlebas, rogorc ucxour, aseve adgilibriv mwarmoebelTan<br />
Se<strong>da</strong>remiT. Cveni specialistebis gaTvliT zemoT aRniSnuli faqtorebis Sedegad,<br />
Cveni produqciis 10-15%-iT iafia, sxva mwarmoebelTan Se<strong>da</strong>rebiT.<br />
mTlianad <strong>da</strong>rgis mdgomareobis Sefasebisas, aucilebelia aRiniSnos, rom<br />
rZis produqtebis 50% aris ucxouri warmoebis. 80-iani wlebis bolosa <strong>da</strong><br />
90-iani wlebis <strong>da</strong>sawyisSi arsebuli krizisis Sedegad mox<strong>da</strong> bazris gajereba<br />
ucxouri warmoebis produqciiT, krizisis farglebSi mox<strong>da</strong> msxvili rqosani<br />
pirutyvis raodenobis Semcireba, rasac mohyva warmoebuli rZis Sesabamisi<br />
kleba. bazris meore 50%-s amarageben adgilobrivi mwarmoeblebi, romelTa<br />
Sorisac Se<strong>da</strong>rebiT msxvilmaStabiania mezobeli regionis rZis kombinatebi.<br />
firma “olena”-as ukavia adgilobriv mwarmoeblebSi meore adgili. amasTan<br />
aRsaniSnavia, rom adgilobriv mwarmoeblrbSi lideri Tavisi produqciis realizacias<br />
axdens centralur ekonomikuri raionis CrdiloeT olqebSi, maSin<br />
roca Cveni firmis mier warmoebuli produqciis 80% iyideba centralur-<br />
SavizRvis pireTis ekonomikur raionSi <strong>da</strong> mxolod 20% gadis CrdiloeT<br />
olqebSi.<br />
rZis mwarmoebelTa bazris analizis safuZvelze, Cvenma firmam miiRo<br />
ga<strong>da</strong>wyvetileba gaafarTovos warmoeba axali mZlavri sawarmoo sistemebis<br />
Sesyidvis gziT, kerZod ki yvelis saamqros amoqmedebiT. amisTvis aucilebellad<br />
gvesaWiroeba investiciebis mozidva, 200 mln fuladi erTeulis<br />
farglebSi. Cven vgegmavT aRniSnuli Tanxis moculobis aqciebis emisias,<br />
aqciebze ukve SevTanxmdiT bank “derJavasTan” (30 aTasi fuladi erTeuli),<br />
kurprombankTan _ 10 aTasi, “lermontTan” 4,5 aTasi.<br />
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