biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
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<strong>da</strong> Tmis movlaSi, magram ara yvela saparikmaxero momsaxurebas SeuZlia<br />
klients moemsaxuros saxlSi. xSirad saWiroa Caerios profesionalic. zustad<br />
es aris erT-erTi ZiriTadi piroba saparikmaxeros Seqmnisa. misaRebi<br />
fasebis idea, romelic iqneba gamoyenebuli S.p.s “kleopatras” Seqmnisas, ganapirobebs<br />
am sawarmosTvis bevr <strong>da</strong> stabilur klients. <strong>da</strong>bali fasebiT, S.p.s<br />
“kleopatra” biZgs miscems potenciur clients, uari Tqvan sxva romelime<br />
ZviradRirebul silamazis salonze <strong>da</strong> gamoiyenon iseTi saparikmaxeroebis<br />
momsaxureba, rogoricaa S.p.s “kleopatra”. misi momxmareblis motivacis<br />
ZiriTadi meTodebi iqneba maRali xarisxi <strong>da</strong> <strong>da</strong>bali fasebi. Tuki ganvixilavT<br />
sawarmos mdgomareobas bazarze konkurenciis kuTxiT, aRmoCndeba, rom<br />
qalaqSi arsebobs bevri sawarmo, <strong>da</strong>kavebuli saparikmaxero momsaxurebis<br />
sferoTi, romelTa Soris konkuren-ciuli brZolis ZiriTadi saSualeba aris<br />
safaso politika. “kleopatrac” <strong>da</strong>ikavebs Tavis adgils bazarze safaso politikis<br />
<strong>da</strong>xmarebiT. am sawarmos mosaxureba iqneba konkurentunariani, misi <strong>da</strong>bali<br />
fasebis gamo. safaso politikis gamoyenebiT <strong>da</strong>bali fasebi an warmoebis<br />
<strong>da</strong>bali <strong>da</strong>naxarjebi saSualebas mogvcems xarjebi <strong>da</strong>vfaroT 17 Tvis ganmavlobaSi.<br />
sawarmoSi momuSave ostatis xelfasi iqneba, analogiuri saparikmaxeros<br />
ostatis xelfasis <strong>da</strong> toil iqneba-100$, saSualo mogeba igulixmeba-<br />
1000 TveSi. es saSualebas iZleva gaizardos momsaxurebis done <strong>da</strong> xelfasi,<br />
gaices aseve@ premiebi. mosaxleobis zr<strong>da</strong>sTan erTad gaizrdeba sayofacxovrebo<br />
momsaxurebis bazaric. amitom firmisTvis aucilebelia gaTvalos<br />
bazris ganviTareba <strong>da</strong> momavali gayidvebis sidide. aqe<strong>da</strong>n gamomdinare SeiZleba<br />
gamovitanoT <strong>da</strong>skvna, rom S.p.s “kleopatra” iqneba konkurentunariani.<br />
cxrili 1.2.4.5. gayidvebis moculobis prognozi<br />
momsaxureba ganwyoba ganwyobileba saSualo<br />
1. mTavari momsax. 40000<br />
25000<br />
30000-350<br />
2. spec SekveTa<br />
500<br />
100<br />
300-400<br />
sul 40500 25100 3500<br />
konkurencia<br />
wina funqciebis gaanalizebis Semdeg SeiZleba <strong>da</strong>vasvknaT, rom sawarmos<br />
momsaxureba iqneba konkurentunariani, radgan es sawarmo iyenebs <strong>da</strong>naxarjebis<br />
minimizaciis strategias, rac iwvevs momsaxurebaze fasebis Semcirebas. fasebi<br />
toli iqneba qalaqSi fasebis saSualo sididisa, zogi-erT momsaxurebaze ki<br />
saSualoze naklebi.<br />
ZiriTadi upiratesoba Cveni sawarmosi iqneba, <strong>da</strong>bali fasebi <strong>da</strong> miwodebuli<br />
momsaxurebis maRali xarisxi;<br />
arsebobs sxva winaaRmdegobebic, kerZod: sxva saparikmaxeroebTan SeCveva an<br />
momsaxurebis Sinauri formebi. maTi <strong>da</strong>Zleva ar aris Zneli. magaliTad<br />
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