biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
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azris analizi<br />
bazris gamokvlevam aCvena, rom programul uzrunvelyofaze didi moTxovna<br />
arsebobs. s.s. „versa<strong>da</strong>“-s mizania _ <strong>da</strong>akmayofilos es moTxovnebi.<br />
Cven vacnobierebT, rom realizacia TavisiT ar mova <strong>da</strong> is un<strong>da</strong> movipovoT.<br />
msxvil momxmareblebs moundebaT TviTon gamocadon Cveni produqcia rentabelobaze.<br />
am gamoc<strong>da</strong>s SeiZleba <strong>da</strong>sWirdes erTi<strong>da</strong>n eqvs Tvemde, es<br />
<strong>da</strong>mokidebulia Sesabamisi momxmareblebis Sesyidvebis politikaze. sawarmoo<br />
saqmianobis pirveli wlis mTavari mizani gamoixateba imaSi, rom rekomen<strong>da</strong>cia<br />
gauwios sakuTar Tavs, saimedo momxmarebelTan. bolos <strong>da</strong> bolos Cven<br />
velodebiT, rom gavxdebiT mTavari mimwodebeli am bazarze, maTi umetesi<br />
nawilisTvis. Tu yvelasTvis ara, ZiriTadi momxmareblebisTvis mainc.<br />
saqmian samyaroSi farTo kavSirebis wyalobiT, Cveni firma axla ukve<br />
sargeblobs sakmarisi popularobiT. Cveni produqcia ufro <strong>da</strong>ainteresebs<br />
myidvels, radgan xarisxiani <strong>da</strong> „axali“ programebis moZieba advili ar aris<br />
adgilobriv bazarze. Cveni saqonlis mimarT momxmareblis interesis mipyrobas<br />
vvaraudobT Semdegi moqmedebebis xarjze:<br />
• pir<strong>da</strong>piri kavSiri mydvelebTan;<br />
• reklamebi internet-saitebis meSveobiT;<br />
• Cveni produqciis maRali xarisxi, megobruli urTierToba, gaxsniloba;<br />
• Cveni TanamSromlebis piradi kontaqtebi;<br />
warmoebuli produqciis realizeba ZiriTa<strong>da</strong>d xdeba sabiTumo gayidvebis<br />
xarjze. Cveni produqciis mTavar momxmareblebs warmoadgenen:<br />
• warmoebis sabanko <strong>da</strong> sxva sferoebSi arsebuli msxvli korporaciebi;<br />
• saSualo <strong>da</strong> patara firmebi;<br />
• kerZo pirebi;<br />
• nebismieri momxmarebeli, romelsac survili aqvs SeiZinos Cveni<br />
produqcia;<br />
bolo ramodenime wlis ganmavlobaSi bazris wili, romelic ekuTvno<strong>da</strong><br />
programul-teqnikur saSualebebs, mudmivad izrdebo<strong>da</strong>, Tumca Cvens qveyanaSi<br />
warmoeba jer kidev ar aris im doneze, rom moicvas mTeli bazari.<br />
konkurencia<br />
bazarze praqtikulad ar arsebobs, msgavsi warmoebiT seriozulad <strong>da</strong>kavebuli<br />
kompaniebi. firmebi, rogorc wesi cdiloben mogeba moipovon <strong>da</strong>bali<br />
<strong>da</strong>naxarjebis xarjze, amitom yiduloben <strong>da</strong>bali xarisxis masalas. swored<br />
amitom, maT programebs SeuZliaT ara gaaumjobeson, aramed gaauareson<br />
momxmareblis saqmianobis done. Cven warmoebaSi viyenebT mxolod maRalxarisxian<br />
masalebs, rogorc erovnul, aseve <strong>da</strong>savleTSi warmoebuls. amasTan un<strong>da</strong><br />
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