biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
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organizaciuli gegma<br />
“olenas” direqtorTa sabWos erT-erT prezidents <strong>da</strong> generalur direqtors<br />
gaaCniaT mniSvnelovani samuSao gamocdileba, ara marto marTvis<br />
sferoSi, aramed savaWro <strong>da</strong> sawarmoo sferoebSi, sa<strong>da</strong>c maT SeZles farTo<br />
gamocdilebis moxveWa <strong>da</strong> Semdgom karieraSi winsvla. “olenas” yvela sawarmoo<br />
qveganyofilebas hyavs kargad marTuli Sesabamisi gamocdilebis personali,<br />
romelTa koordinaciac xdeba, firmis generalur strategiebTan SesabamisobaSi.<br />
sameurneo qveganyofilebis xelmZRvanelebs gaaCniaT farTo<br />
samuSao gamocdileba <strong>da</strong> Sesabamisad konkurentuli obieqtis specifikis detaluri<br />
<strong>da</strong> Rrma codna. firma “olena” warmoadgens Ria tipis saaqcio sazogadoebas.<br />
warmoeba <strong>da</strong>ars<strong>da</strong> 1989 wlis 22 marts. 1997 wels rZis kombinati<br />
ga<strong>da</strong>keT<strong>da</strong> Ria saaqcio sazogadoebad “olena”. Tac<strong>da</strong>pirvelad sawersdebo<br />
kapitali Seadgen<strong>da</strong> 850 aTas pirobiT aqcias im drois fasis Sesabamisad<br />
(1989w) <strong>da</strong> am fasad mox<strong>da</strong> Cveulebrivi aqciebis gamoSveba 1000 pirobiTi<br />
erTeulis nominaluri RirebulebiT, aqciebi ga<strong>da</strong>nawil<strong>da</strong> TanamSromlebze,<br />
aqciebis ZiriTadi nawili gaiyi<strong>da</strong> safondo birJaze.<br />
marketinguli gegma<br />
Cveni firma aqtiurad swavlobs rZis produqtebis bazars. marketingis<br />
ganyofilebaSi Seqmnilia specialistebisspcialuri jgufi, romelTac evalebaT<br />
moTxovnisa <strong>da</strong> bazarze am moTxovnis formirebis Seswavla, aseve arsebuli<br />
informaciis operatiulobisa <strong>da</strong> sandoobis gansazRvra.<br />
marketinguli strategia<br />
firmam <strong>da</strong>isaxa strategia _ <strong>da</strong>ipyros rZis produqtebis bazari. Tav<strong>da</strong>pirvelad<br />
Cven orientacia aRebuli gvqon<strong>da</strong> centralur-Sevi zRvis pireTisa<br />
<strong>da</strong> centralur ekonomikur raionebze. Cven vgegmavT movipovoT ucxouri mwar-<br />
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