Intimo più mare n° 216 | Luglio 2019

ENGLISH TRANSLATION
This is the defining characteristic of a group project involving
different people, but all united by the fact of sharing a single
common DNA.
What will be the next developments for the near future?
Over the course of the seasons we plan to undertake a number
of special projects and enter into different collaborative arrangements,
which we will be revealing on an individual basis
when the time is right.
ANNIVERSARIES (on page 94)
SCHIESSER
A WINNING FORMULA
Wellness and quality are the cornerstones of the German company
that has managed to evolve over the years without abandoning
or significantly altering its fundamental values
Founded back in 1875 by Jacques Schiesser ain Radolfzell on
Lacke Constance, SCHIESSER is currently celebrating 145
years of professional life, devoted to everyday wellness, thanks
to top quality materials and unflagging research in this field.
The women’s men’s and children’s collection have come to set
the standard for the entire underwear sector thanks to a complete
selection that is always right in step with the times. On
the occasion of this important anniversary we interviewed the
company’s new CEO, Andreas Lindemann, who came aboard
with Schiesser in June of 2018.
How has the company evolved over the course of these 145
years?
«Over the long course of its business history Schiesser has had
to deal with constant economic and social changes. Thanks to
constant innovations, a constant focus on further development
and ironclad determination the company has managed
to stay on the cutting edge in its sector.
Ever since 1875 Schiesser has been synonymous with naturalness
and Zeitgeist, the spirit of the time, ensuring its customers
tried and proven quality. Throughout the nineteenth
century the company influenced the underwear sector in a
significant way with numerous innovations, such as its finely
ribbed 2:2 cotton knit and its Feinripp (1:1 ribbing). Tradition
on the one hand and contemporary spirit, modernity and
innovative capacity on the other, values certified by the company’s
great skill and expertise, assiduously and constantly
fostering future development, oriented toward the constant
growth of the company.”
What are the major hallmarks of Schiesser in terms of style
and quality?
«The values of our brand. The strength of the brand with its
clear messages is an essential aspect, even for the underwear
sector.
The Schiesser brand serves as a guaranty for customers, constituting
the basis, a point of departure for all the company
initiatives. Being in step with the times as a key market value
is clearly one of the principal drivers when it comes to the
development and designing of our collections. We manage to
keep up with the time and are constantly focused on the needs
of the retail customer.
Not only is Schiesser synonymous with exceptionally high
quality, but also a company culture characterized by a deep
respect for people and the environment. Sustainability and
quality are key features of our image and an important element
when it comes to differentiation.”
Schiesser
What are you strategies in terms of retail?
«First and foremost, we have to good products capable of satisfying
the needs of retail customers, products that support
business according to necessity. The individual distribution
channels are designed in such a way as to enable our retail
customers to have access to our products on a national basis,
in particular, in paces where retail facilities no longer exist.
The traditional channels and those oriented toward the future
have to be connected to one another in an intelligent and efficient
way. Enduring growth and success are only possible if
the various components of a distribution process geared to the
needs of the target consumers are mutually complementary.
Stated briefly, all the distribution channels are of equal importance
to us. Each channel has it own particular customers
legitimizing it existence, however, there are overlapping situations
that change in the process of acquisition depending on
the channel, but the important thing is that the selection be
adequate.”
Your distribution network is worldwide: what are the most
promising markets?
«Currently we are focusing primarily on the European markets
where we still have lots of potential for expansion.”
Is there any news in terms of products or collections? «When
it comes to products we have developed so-called capsules for