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pdf- Tamanho - Grupo CCR

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Social performance – Society<br />

Approach to social management Vision of Sustainability (Pages 35 - 37)<br />

Community<br />

SO1 Programs and practices for evaluating and managing Sustainability in practice (Pages 53 - 55)<br />

the impacts of the operations on the communities<br />

Corruption<br />

SO2 Percentage and total number of business units<br />

subjected to risk evaluations related to corruption<br />

SO3 Percentage of employees trained in the anticorruption<br />

policies and procedures of the organization<br />

SO4 Measures taken in response to cases of corruption<br />

Public policies<br />

SO5 Position and participation in preparing public policies<br />

and lobbies<br />

Compliance<br />

SO8 Significant fines and the total number of nonmonetary<br />

sanctions resulting from noncompliance with<br />

environmental laws and regulations<br />

The business units of the <strong>CCR</strong> Group are not subjected to evaluations related to risks<br />

of corruption.<br />

The Code of Ethics guides the conduct of employees, regarding anticorruption policies and<br />

procedures. However, <strong>CCR</strong> has no specific training for employees that focuses on anticorruption<br />

policies and procedures.<br />

The <strong>CCR</strong> Group had no dismissed and/o punished for corruption, in 2008. The Company has<br />

record of any court action related to this type of occurrence, neither did it break or cancel contracts<br />

due to violations caused by this type of conduct.<br />

<strong>CCR</strong> supports the creation of public policies in the transportation area, via public-private<br />

partnerships (PPP). In 2006, the Group established the first PPP in the mass transportation<br />

area, in Brazil, for operating the concession of Line 4 of the São Paulo Metro.<br />

One of the Group’s principles is to act in harmony with the established authorities and<br />

powers, in support of public policies and practices that promote economic growth and social<br />

well-being. However, it has no structured and specific policy that guides its participation in<br />

developing public policies and lobbies.<br />

The companies of the <strong>CCR</strong> Group are subject to assessments by the Granting Authorities,<br />

for alleged nonfulfillment of the Concession Contract, with the application of sanctions,<br />

except in very rare cases. At the administrative level, the sanctions can merely be warnings,<br />

or pecuniary, in proportion to the infraction.<br />

Social Performance – Responsibility for the product<br />

Approach to social management Vision of Sustainability (Pages 35 - 37)<br />

Customer health and safety<br />

PR1 Evaluation of the impacts on health and safety during Vision of Sustainability (Pages 34 - 48)<br />

the life cycle of products and services<br />

Marketing communication<br />

PR6 Programs for compliance with the laws, norms and<br />

voluntary marketing codes, including publicity, promotion,<br />

and sponsorships<br />

Compliance<br />

PR9 Value of significant fines for noncompliance with laws<br />

and regulations regarding supplying and using products<br />

and services<br />

In 2008, <strong>CCR</strong> held its first advertising campaign. The Company also holds awareness<br />

campaigns regarding defensive driving, such as the Road to Citizenship program<br />

that has already benefited over 700,000 people by releasing information on traffic<br />

safety. At times when traffic is heavier on the highways, the concessionaires hold<br />

accident prevention campaigns, by distributing educational materials that alert to the<br />

importance of practicing safe conduct at the wheel. All of the norms and laws established<br />

by the National Council of Advertising Self-Regulation (Conselho Nacional de Auto-<br />

Regulamentação Publicitária-CONAR) are followed.<br />

<strong>CCR</strong> has no record of fines due to actions caused by users during the period covered by<br />

the report (2008). In very rare cases, the sanctions applied by the Granting Authority, due<br />

to eventual nonfulfillment of the concession contracts, are not significant.<br />

119

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