Veljekset keskinen - BADA - Högskolan i Borås

of brands vs Branded house. I en fortsatt studie finner vi det motiverat att
jämföra dessa resultat med andra företag som också anser sig syssla med
kontrastmarknadsföring.
Referenser
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Aaker, D. & Joachimsthaler, E. (2000): The Brand Relationship Spectrum. California Management
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Bernard, R. (2006): Research Methods in Anthropology, Qualitative and Quantitative Approaches.
AltaMira Press, Oxford.
Björk, P. (2011): Well-being Tourism, Perspectives and Strategies. Research paper presented at the
20 th Nordic Symposium in Tourism and Hospitality Research 21-24 September 2011, Rovaniemi,
Finland.
Burt, S., Johansson, U. & Thelander, A. (2007): Retail image as seen through consumers’ eyes: studying
international retail image through consumer photographs of stores. International Review of
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Clark. Ibánez, M. (2004): Framing the social world with photo-elicitation interviews. American
Behavioral Scientist. Vol. 47, August, pp. 1507-1527.
Esbjerg, L. & Bech-Larsen, T. (2009): The brand architecture of grocery retailers: setting material
and symbolic boundaries for consumer choice. Journal of Retailing and Consumer Services. Vol,
16, pp. 414-423.
Fan, Y. (2006): Branding the nation: What is being branded? Journal of Vacation Marketing. Vol. 12,
No. 1, pp. 5-14.
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and Social Science, March, pp. 126-149.
Holbrook, M. (2006): Customer value and autoethnography: subjective personal introspection and
the meanings of a photography collection. Journal of Business Research. Vol. 58, No 1, pp. 45-61.
Keller, L. (2003): Strategic Brand Management. Building, Measuring, and Managing Brand Equity.
Pearson Education, Inc. Upper Saddle River, New Jersey.
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Brands and branding geographies. Edward Elgar, Cheltenham.
Palghat, V. (2009): Hearing, Remembering, and Branding: Guidelines for Creating Sonic Logos.
Doktorsavhandling. Graduate School of the University of Cincinnati.
Pauwels, L. (2011): An integrated conceptual framework for visual social research. In: Margolis, E. &
Pauwels L. (eds.). The Handbook of Visual Research Methods. Sage Publication, Inc. London, pp.
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Research, An Introduction to Methods and Design. John Wiley & Sons, CA., pp. 163-188.
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Inc. New Jersey.
Internetsidor
www.marketingpower. com (hämtad 29.6.2012)
www.tuuri.fi (hämtad 26.6.2012)
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