2016 SOCIAL MEDIA MARKETING INDUSTRY REPORT
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Effectiveness of Facebook marketing<br />
We asked marketers if they agreed with the statement: "My Facebook marketing is<br />
effective."<br />
Only 46% of marketers feel like their Facebook efforts are working, a slight increase<br />
from 45% in 2015. However, most marketers either don't know or indicated that their<br />
Facebook marketing is NOT working.<br />
B2C marketers were far more likely to agree or strongly agree (52%) than their B2B peers<br />
(38%).<br />
<strong>2016</strong> Social Media Marketing SocialMediaExaminer.com Page 10 of 56<br />
Industry Report<br />
© <strong>2016</strong> Social Media Examiner