2016 SOCIAL MEDIA MARKETING INDUSTRY REPORT
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The most important content for<br />
marketers is...<br />
We asked marketers to select the single most important form of content for their<br />
business. Only one choice was allowed.<br />
The top pick was blogging (38%). However this is a significant drop from 45% in 2015.<br />
Visual marketing was close behind (37%), up from 34% in 2015. Live video has tied<br />
podcasting for last place.<br />
Blogging is more important for B2B marketers (49% say it is the most important) than<br />
B2C marketers (33% claim it is most important). B2C marketers place more importance<br />
on visual content (42% say it is the most important) than B2B marketers (only 27% claim<br />
it is most important).<br />
<strong>2016</strong> Social Media Marketing SocialMediaExaminer.com Page 46 of 56<br />
Industry Report<br />
© <strong>2016</strong> Social Media Examiner
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