2016 SOCIAL MEDIA MARKETING INDUSTRY REPORT

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How will marketers change their future content activities? We asked marketers to indicate how they will change their use of content in the near future. Respondents were asked to indicate whether they will increase, decrease, remain the same, or not utilize various forms of content. Marketers plan to increase their use of videos (73%), visuals (71%), blogging (66%), live video (39%), and podcasting (26%), in that order. Here is a breakdown by form of content: #1: Video The use of video is a key part of most marketers' plans in 2016, with 73% planning on increasing their use of videos. #2: Visuals A significant 71% of marketers plan on increasing their use of visuals in 2016. 2016 Social Media Marketing SocialMediaExaminer.com Page 47 of 56 Industry Report © 2016 Social Media Examiner
#3: Blogging The written word is still important for marketers. Two in three plan on increasing their use of blogging. B2B marketers are more likely to increase their blogging (71%) than B2C marketers (63%). 2016 Social Media Marketing SocialMediaExaminer.com Page 48 of 56 Industry Report © 2016 Social Media Examiner
Page 1 and 2: 2016 SOCIAL MEDIA MARKETING INDUSTR
Page 3 and 4: Table of contents EXECUTIVE SUMMARY
Page 5 and 6: Major findings Here's a quick summa
Page 7 and 8: Use of social media marketing We as
Page 9 and 10: Measuring social media ROI We wante
Page 11 and 12: Effectiveness of Facebook marketing
Page 13 and 14: Integrated social activities We ask
Page 15 and 16: Mobile-optimized blogs We asked tho
Page 17 and 18: The experience factor There's a dir
Page 19 and 20: Improved sales It takes time to dev
Page 21 and 22: Reduced marketing expenses More tha
Page 23 and 24: Developed loyal fans Of those who h
Page 25 and 26: Here's a close examination of which
Page 27 and 28: Platforms used by those with 4 to 5
Page 29 and 30: Platforms used by B2B versus B2C Th
Page 31 and 32: B2B vs. B2C Notice the fascinating
Page 33 and 34: #2: YouTube A significant 63% of ma
Page 35 and 36: #5: Instagram Fifty-seven percent o
Page 37 and 38: #9: SlideShare Only 22% of marketer
Page 39 and 40: #13: Vine Only 11% of marketers pla
Page 41 and 42: Marketers with less than 12 months
Page 43 and 44: How will marketers change their pai
Page 45 and 46: Paid social media options marketers
Page 47: The most important content for mark
Page 51 and 52: Content forms marketers want to lea
Page 53 and 54: How marketers respond to new social
Page 55 and 56: Industry Below are the different in
Page 57: About Michael A. Stelzner Michael S

2016 SOCIAL MEDIA MARKETING INDUSTRY REPORT

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