2016 SOCIAL MEDIA MARKETING INDUSTRY REPORT

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Analyzing social media We wanted to understand marketers' ability to analyze their social media activities, so we asked them to rate their agreement with the following statement: "I regularly analyze my social activities." A significant 68% of marketers surveyed analyze their social media activities. 2016 Social Media Marketing SocialMediaExaminer.com Page 8 of 56 Industry Report © 2016 Social Media Examiner
Measuring social media ROI We wanted to understand marketers' ability to measure their social media activities, so we asked them to rate their agreement with the following statement: "I am able to measure the return on investment (ROI) for my social media activities." Only 41% agreed they're able to measure their social activities. The ROI issue has plagued marketers for years. In 2015, 42% indicated they could measure ROI and in 2014, it was 37%. 2016 Social Media Marketing SocialMediaExaminer.com Page 9 of 56 Industry Report © 2016 Social Media Examiner
Page 1 and 2: 2016 SOCIAL MEDIA MARKETING INDUSTR
Page 3 and 4: Table of contents EXECUTIVE SUMMARY
Page 5 and 6: Major findings Here's a quick summa
Page 7: Use of social media marketing We as
Page 11 and 12: Effectiveness of Facebook marketing
Page 13 and 14: Integrated social activities We ask
Page 15 and 16: Mobile-optimized blogs We asked tho
Page 17 and 18: The experience factor There's a dir
Page 19 and 20: Improved sales It takes time to dev
Page 21 and 22: Reduced marketing expenses More tha
Page 23 and 24: Developed loyal fans Of those who h
Page 25 and 26: Here's a close examination of which
Page 27 and 28: Platforms used by those with 4 to 5
Page 29 and 30: Platforms used by B2B versus B2C Th
Page 31 and 32: B2B vs. B2C Notice the fascinating
Page 33 and 34: #2: YouTube A significant 63% of ma
Page 35 and 36: #5: Instagram Fifty-seven percent o
Page 37 and 38: #9: SlideShare Only 22% of marketer
Page 39 and 40: #13: Vine Only 11% of marketers pla
Page 41 and 42: Marketers with less than 12 months
Page 43 and 44: How will marketers change their pai
Page 45 and 46: Paid social media options marketers
Page 47 and 48: The most important content for mark
Page 49 and 50: #3: Blogging The written word is st
Page 51 and 52: Content forms marketers want to lea
Page 53 and 54: How marketers respond to new social
Page 55 and 56: Industry Below are the different in
Page 57: About Michael A. Stelzner Michael S

2016 SOCIAL MEDIA MARKETING INDUSTRY REPORT

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