2016 SOCIAL MEDIA MARKETING INDUSTRY REPORT
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#5: Instagram<br />
Fifty-seven percent of marketers<br />
plan to increase their use<br />
Instagram (up from 52% in 2015).<br />
B2C marketers are significantly<br />
more likely (63%) to increase<br />
Instagram activities than B2B<br />
marketers (48%).<br />
#6: Pinterest<br />
Forty-two percent of marketers<br />
plan to increase their use of<br />
Pinterest. This number declined<br />
significantly from 51% in 2015.<br />
One in three marketers have no<br />
plans to use Pinterest.<br />
B2C marketers are significantly<br />
more likely to increase Pinterest<br />
activities (47%) versus 35% of B2B.<br />
<strong>2016</strong> Social Media Marketing SocialMediaExaminer.com Page 34 of 56<br />
Industry Report<br />
© <strong>2016</strong> Social Media Examiner