2016 SOCIAL MEDIA MARKETING INDUSTRY REPORT
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Paid social media<br />
We asked marketers to identify which forms of paid social media they regularly use.<br />
The overwhelming majority use Facebook ads (87%), followed by Google ads (39%) and<br />
Twitter ads (18%).<br />
B2C marketers are using Facebook ads more (90%) than B2B marketers (79%). B2B<br />
marketers are using LinkedIn ads more (28%) than B2C marketers (11%).<br />
<strong>2016</strong> Social Media Marketing SocialMediaExaminer.com Page 41 of 56<br />
Industry Report<br />
© <strong>2016</strong> Social Media Examiner