2016 SOCIAL MEDIA MARKETING INDUSTRY REPORT

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Commonly used social media platforms Facebook, Twitter, LinkedIn, YouTube, Google+, Instagram, and Pinterest were the top seven platforms used by marketers, with Facebook leading the pack by a long shot. All of the other platforms paled in comparison to these top seven. CHANGES SINCE 2015: Instagram jumped from 36% to 44%. Among the larger social networks, Twitter declined from 79% to 76%, LinkedIn dropped from 71% to 67%, YouTube went from 55% to 53%, Google+ declined from 56% to 49%, and Pinterest dropped from 45% to 40%. 2016 Social Media Marketing SocialMediaExaminer.com Page 23 of 56 Industry Report © 2016 Social Media Examiner
Here's a close examination of which social channels experienced social media marketers are using, compared to those just getting underway. Platforms used by those with less than 12 months experience Those just getting underway with social media marketing select Facebook as their number-one choice (by a long shot), followed by Twitter and LinkedIn. Platforms used by those with 1 to 2 years experience For marketers who have been employing social media marketing for 1 to 2 years, Facebook and Twitter remain the top two choices. 2016 Social Media Marketing SocialMediaExaminer.com Page 24 of 56 Industry Report © 2016 Social Media Examiner
Page 1 and 2: 2016 SOCIAL MEDIA MARKETING INDUSTR
Page 3 and 4: Table of contents EXECUTIVE SUMMARY
Page 5 and 6: Major findings Here's a quick summa
Page 7 and 8: Use of social media marketing We as
Page 9 and 10: Measuring social media ROI We wante
Page 11 and 12: Effectiveness of Facebook marketing
Page 13 and 14: Integrated social activities We ask
Page 15 and 16: Mobile-optimized blogs We asked tho
Page 17 and 18: The experience factor There's a dir
Page 19 and 20: Improved sales It takes time to dev
Page 21 and 22: Reduced marketing expenses More tha
Page 23: Developed loyal fans Of those who h
Page 27 and 28: Platforms used by those with 4 to 5
Page 29 and 30: Platforms used by B2B versus B2C Th
Page 31 and 32: B2B vs. B2C Notice the fascinating
Page 33 and 34: #2: YouTube A significant 63% of ma
Page 35 and 36: #5: Instagram Fifty-seven percent o
Page 37 and 38: #9: SlideShare Only 22% of marketer
Page 39 and 40: #13: Vine Only 11% of marketers pla
Page 41 and 42: Marketers with less than 12 months
Page 43 and 44: How will marketers change their pai
Page 45 and 46: Paid social media options marketers
Page 47 and 48: The most important content for mark
Page 49 and 50: #3: Blogging The written word is st
Page 51 and 52: Content forms marketers want to lea
Page 53 and 54: How marketers respond to new social
Page 55 and 56: Industry Below are the different in
Page 57: About Michael A. Stelzner Michael S

2016 SOCIAL MEDIA MARKETING INDUSTRY REPORT

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