2016 SOCIAL MEDIA MARKETING INDUSTRY REPORT
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#11: Social bookmarking<br />
A mere 16% of businesses plan on<br />
increasing their social<br />
bookmarking activities with sites<br />
like StumbleUpon, while 68% have<br />
no plans to use social<br />
bookmarking.<br />
#12: Snapchat<br />
Snapchat is on an emerging growth<br />
curve. While only 16% of marketers<br />
plan on increasing Snapchat<br />
activities, this is up from 7% in<br />
2015.<br />
B2C marketers are more likely to<br />
increase their Snapchat activities<br />
(17%) than B2B marketers (13%).<br />
<strong>2016</strong> Social Media Marketing SocialMediaExaminer.com Page 37 of 56<br />
Industry Report<br />
© <strong>2016</strong> Social Media Examiner
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