2016 SOCIAL MEDIA MARKETING INDUSTRY REPORT
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Survey participant demographics<br />
We leveraged email to find participants for our survey. We conducted this survey in<br />
January <strong>2016</strong> by emailing a list of 400,000 marketers and asking them to take the<br />
survey. After 5 days, we closed the survey with 5,086 participants.<br />
Here are the demographic breakdowns:<br />
Survey participants<br />
The largest group that took the survey<br />
works for small businesses of 2-10<br />
employees (38%), followed by the selfemployed<br />
(23%). Eighteen percent of<br />
people taking the survey work for<br />
businesses with 100 or more employees.<br />
More than half (65%) of survey<br />
participants focus primarily on attracting<br />
consumers (B2C) and the other 35%<br />
primarily target businesses (B2B).<br />
<strong>2016</strong> Social Media Marketing SocialMediaExaminer.com Page 53 of 56<br />
Industry Report<br />
© <strong>2016</strong> Social Media Examiner
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