2016 SOCIAL MEDIA MARKETING INDUSTRY REPORT
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#7: Google+<br />
Google+ is on a significant<br />
downward trend. In <strong>2016</strong>, only 35%<br />
of marketers will increase their<br />
Google+ activities. This is a major<br />
drop from 52% in 2015 and 61% in<br />
2014.<br />
More than 1 in 4 have no plans to<br />
use Google+.<br />
#8: Forums<br />
Forums, perhaps the oldest form of<br />
social media, saw a slight decrease<br />
from 2015, where 27% planned on<br />
increasing activities and 49% had<br />
no plans to use forums.<br />
B2B marketers plan on increasing<br />
their forum use more (27%) than<br />
B2C marketers (23%).<br />
<strong>2016</strong> Social Media Marketing SocialMediaExaminer.com Page 35 of 56<br />
Industry Report<br />
© <strong>2016</strong> Social Media Examiner
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