2016 SOCIAL MEDIA MARKETING INDUSTRY REPORT
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Paid social media options marketers want<br />
to learn more about<br />
We asked marketers to identify the paid social media options for which they most want<br />
to improve their knowledge. Facebook took first place at 76%.<br />
B2C marketers are more interested in learning about Facebook ads (80% B2C vs. 68%<br />
B2B), Pinterest ads (41% B2C vs. 32% B2B), and Instagram ads (54% B2C vs. 40% B2B)<br />
than their B2B counterparts. And B2B marketers are far more interested in learning<br />
about LinkedIn ads (68% B2B vs. 43% B2C) and SlideShare ads (27% B2B vs. 18% B2C).<br />
<strong>2016</strong> Social Media Marketing SocialMediaExaminer.com Page 44 of 56<br />
Industry Report<br />
© <strong>2016</strong> Social Media Examiner
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