2016 SOCIAL MEDIA MARKETING INDUSTRY REPORT

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Weekly time commitment for social media marketing A significant 63% of marketers are using social media for 6 hours or more and 39% for 11 or more hours weekly. It's interesting to note that nearly 19% of marketers spend more than 20 hours each week on social media. 2016 Social Media Marketing SocialMediaExaminer.com Page 15 of 56 Industry Report © 2016 Social Media Examiner
The experience factor There's a direct relationship between how long marketers have been using social media and their weekly time commitment. For people just beginning with social media (less than 12 months of experience), 54% spend 5 or fewer hours per week. However, of folks who have been doing this for 2 years or longer, at least 64% spend 6 hours or more per week on social media activities. How the time commitment varies with business size This chart shows how different-sized businesses invest their time with social media activities. 2016 Social Media Marketing SocialMediaExaminer.com Page 16 of 56 Industry Report © 2016 Social Media Examiner
Page 1 and 2: 2016 SOCIAL MEDIA MARKETING INDUSTR
Page 3 and 4: Table of contents EXECUTIVE SUMMARY
Page 5 and 6: Major findings Here's a quick summa
Page 7 and 8: Use of social media marketing We as
Page 9 and 10: Measuring social media ROI We wante
Page 11 and 12: Effectiveness of Facebook marketing
Page 13 and 14: Integrated social activities We ask
Page 15: Mobile-optimized blogs We asked tho
Page 19 and 20: Improved sales It takes time to dev
Page 21 and 22: Reduced marketing expenses More tha
Page 23 and 24: Developed loyal fans Of those who h
Page 25 and 26: Here's a close examination of which
Page 27 and 28: Platforms used by those with 4 to 5
Page 29 and 30: Platforms used by B2B versus B2C Th
Page 31 and 32: B2B vs. B2C Notice the fascinating
Page 33 and 34: #2: YouTube A significant 63% of ma
Page 35 and 36: #5: Instagram Fifty-seven percent o
Page 37 and 38: #9: SlideShare Only 22% of marketer
Page 39 and 40: #13: Vine Only 11% of marketers pla
Page 41 and 42: Marketers with less than 12 months
Page 43 and 44: How will marketers change their pai
Page 45 and 46: Paid social media options marketers
Page 47 and 48: The most important content for mark
Page 49 and 50: #3: Blogging The written word is st
Page 51 and 52: Content forms marketers want to lea
Page 53 and 54: How marketers respond to new social
Page 55 and 56: Industry Below are the different in
Page 57: About Michael A. Stelzner Michael S

2016 SOCIAL MEDIA MARKETING INDUSTRY REPORT

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