2016 SOCIAL MEDIA MARKETING INDUSTRY REPORT

Increased traffic
A significant 79%+ of participants found
that increased traffic occurred with as
little as 6 hours per week invested in
social media marketing.
And those who've used social media for 1
year or more reported substantially better
results (73%+ reported benefits),
compared with those with less
experience.
Provided marketplace insight
Of those with at least 1 year of
experience, 63% or more found social
platforms provided marketplace insight.
At least 68% of those spending at least 6
hours per week were more likely to gain
marketplace insight.
2016 Social Media Marketing SocialMediaExaminer.com Page 21 of 56
Industry Report
© 2016 Social Media Examiner