2016 SOCIAL MEDIA MARKETING INDUSTRY REPORT

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#3: Twitter Twitter has experienced a decline among marketers, dropping to 61% in 2016 from 66% in 2015. Both Facebook and YouTube have unseated Twitter from its numberone slot in 2015. #4: LinkedIn A significant 61% of marketers plan on increasing their use of LinkedIn, a decline from 66% in 2015. As expected, B2B marketers are significantly more likely to plan on increasing their use of LinkedIn (76% of B2B vs. 52% of B2C). 2016 Social Media Marketing SocialMediaExaminer.com Page 33 of 56 Industry Report © 2016 Social Media Examiner
#5: Instagram Fifty-seven percent of marketers plan to increase their use Instagram (up from 52% in 2015). B2C marketers are significantly more likely (63%) to increase Instagram activities than B2B marketers (48%). #6: Pinterest Forty-two percent of marketers plan to increase their use of Pinterest. This number declined significantly from 51% in 2015. One in three marketers have no plans to use Pinterest. B2C marketers are significantly more likely to increase Pinterest activities (47%) versus 35% of B2B. 2016 Social Media Marketing SocialMediaExaminer.com Page 34 of 56 Industry Report © 2016 Social Media Examiner
Page 1 and 2: 2016 SOCIAL MEDIA MARKETING INDUSTR
Page 3 and 4: Table of contents EXECUTIVE SUMMARY
Page 5 and 6: Major findings Here's a quick summa
Page 7 and 8: Use of social media marketing We as
Page 9 and 10: Measuring social media ROI We wante
Page 11 and 12: Effectiveness of Facebook marketing
Page 13 and 14: Integrated social activities We ask
Page 15 and 16: Mobile-optimized blogs We asked tho
Page 17 and 18: The experience factor There's a dir
Page 19 and 20: Improved sales It takes time to dev
Page 21 and 22: Reduced marketing expenses More tha
Page 23 and 24: Developed loyal fans Of those who h
Page 25 and 26: Here's a close examination of which
Page 27 and 28: Platforms used by those with 4 to 5
Page 29 and 30: Platforms used by B2B versus B2C Th
Page 31 and 32: B2B vs. B2C Notice the fascinating
Page 33: #2: YouTube A significant 63% of ma
Page 37 and 38: #9: SlideShare Only 22% of marketer
Page 39 and 40: #13: Vine Only 11% of marketers pla
Page 41 and 42: Marketers with less than 12 months
Page 43 and 44: How will marketers change their pai
Page 45 and 46: Paid social media options marketers
Page 47 and 48: The most important content for mark
Page 49 and 50: #3: Blogging The written word is st
Page 51 and 52: Content forms marketers want to lea
Page 53 and 54: How marketers respond to new social
Page 55 and 56: Industry Below are the different in
Page 57: About Michael A. Stelzner Michael S

2016 SOCIAL MEDIA MARKETING INDUSTRY REPORT

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