2016 SOCIAL MEDIA MARKETING INDUSTRY REPORT
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#4: Live video<br />
Considering that live video is a new<br />
content option, it's impressive that<br />
39% of marketers plan on<br />
increasing their use of live video in<br />
<strong>2016</strong>. When combined with the<br />
11% that plan on keeping their live<br />
video activity the same, the<br />
combined total of marketers<br />
planning on live video activities in<br />
<strong>2016</strong> is 50%.<br />
#5: Podcasting<br />
Only 26% of marketers plan on<br />
increasing their use of podcasting<br />
and a significant 60% have no plans<br />
to get involved in podcasting.<br />
B2B marketers are more likely to<br />
increase podcasting activity (30%)<br />
than B2C marketers (23%).<br />
<strong>2016</strong> Social Media Marketing SocialMediaExaminer.com Page 49 of 56<br />
Industry Report<br />
© <strong>2016</strong> Social Media Examiner