2016 SOCIAL MEDIA MARKETING INDUSTRY REPORT

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The most important social platform for marketers is... We asked marketers to select the single most important social platform for their business. Because only one choice was allowed, the findings are revealing. More than half of marketers (55%) chose Facebook as their most important platform, followed by LinkedIn (18%), Twitter (12%), and then YouTube (4%). This chart clearly reveals Facebook is still the primary platform for marketers. CHANGES SINCE 2015: Facebook increased in importance from 52% to 55%. LinkedIn decreased from 21% to 18%. Twitter also decreased from 13% to 12%. 2016 Social Media Marketing SocialMediaExaminer.com Page 29 of 56 Industry Report © 2016 Social Media Examiner
B2B vs. B2C Notice the fascinating differences between B2B- and B2C-focused marketers. Clearly Facebook dominates in the B2C space (65% of marketers select it as their number-one choice). However, for B2B marketers, LinkedIn plays a much more important role, surpassing Facebook. B2B B2C 2016 Social Media Marketing SocialMediaExaminer.com Page 30 of 56 Industry Report © 2016 Social Media Examiner
Page 1 and 2: 2016 SOCIAL MEDIA MARKETING INDUSTR
Page 3 and 4: Table of contents EXECUTIVE SUMMARY
Page 5 and 6: Major findings Here's a quick summa
Page 7 and 8: Use of social media marketing We as
Page 9 and 10: Measuring social media ROI We wante
Page 11 and 12: Effectiveness of Facebook marketing
Page 13 and 14: Integrated social activities We ask
Page 15 and 16: Mobile-optimized blogs We asked tho
Page 17 and 18: The experience factor There's a dir
Page 19 and 20: Improved sales It takes time to dev
Page 21 and 22: Reduced marketing expenses More tha
Page 23 and 24: Developed loyal fans Of those who h
Page 25 and 26: Here's a close examination of which
Page 27 and 28: Platforms used by those with 4 to 5
Page 29: Platforms used by B2B versus B2C Th
Page 33 and 34: #2: YouTube A significant 63% of ma
Page 35 and 36: #5: Instagram Fifty-seven percent o
Page 37 and 38: #9: SlideShare Only 22% of marketer
Page 39 and 40: #13: Vine Only 11% of marketers pla
Page 41 and 42: Marketers with less than 12 months
Page 43 and 44: How will marketers change their pai
Page 45 and 46: Paid social media options marketers
Page 47 and 48: The most important content for mark
Page 49 and 50: #3: Blogging The written word is st
Page 51 and 52: Content forms marketers want to lea
Page 53 and 54: How marketers respond to new social
Page 55 and 56: Industry Below are the different in
Page 57: About Michael A. Stelzner Michael S

2016 SOCIAL MEDIA MARKETING INDUSTRY REPORT

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