2016 SOCIAL MEDIA MARKETING INDUSTRY REPORT

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Age of participants Most survey participants (69%) were between the ages of 30 and 59. Gender Females edged out males, representing 57% of all participants. Country Most participants (52%) were based in the United States, followed by United Kingdom (8%), Canada (6%), and Australia (4%). 2016 Social Media Marketing SocialMediaExaminer.com Page 55 of 56 Industry Report © 2016 Social Media Examiner
About Michael A. Stelzner Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers, and host of the Social Media Marketing podcast—a top 10 marketing podcast on iTunes. Follow Michael on Twitter at http://twitter.com/mike_stelzner. Social Media Examiner® is one of the world's largest business blogs, helping millions of businesses discover how to best use social media. More than 460,000 people receive Social Media Examiner's original content in their email inbox daily. Social Media Marketing podcast: http://www.socialmediaexaminer.com/podcast/ Social Media Examiner also hosts the largest social media marketing conference, Social Media Marketing World. 2016 Social Media Marketing SocialMediaExaminer.com Page 56 of 56 Industry Report © 2016 Social Media Examiner
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2016 SOCIAL MEDIA MARKETING INDUSTR
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Table of contents EXECUTIVE SUMMARY
Page 5 and 6: Major findings Here's a quick summa
Page 7 and 8: Use of social media marketing We as
Page 9 and 10: Measuring social media ROI We wante
Page 11 and 12: Effectiveness of Facebook marketing
Page 13 and 14: Integrated social activities We ask
Page 15 and 16: Mobile-optimized blogs We asked tho
Page 17 and 18: The experience factor There's a dir
Page 19 and 20: Improved sales It takes time to dev
Page 21 and 22: Reduced marketing expenses More tha
Page 23 and 24: Developed loyal fans Of those who h
Page 25 and 26: Here's a close examination of which
Page 27 and 28: Platforms used by those with 4 to 5
Page 29 and 30: Platforms used by B2B versus B2C Th
Page 31 and 32: B2B vs. B2C Notice the fascinating
Page 33 and 34: #2: YouTube A significant 63% of ma
Page 35 and 36: #5: Instagram Fifty-seven percent o
Page 37 and 38: #9: SlideShare Only 22% of marketer
Page 39 and 40: #13: Vine Only 11% of marketers pla
Page 41 and 42: Marketers with less than 12 months
Page 43 and 44: How will marketers change their pai
Page 45 and 46: Paid social media options marketers
Page 47 and 48: The most important content for mark
Page 49 and 50: #3: Blogging The written word is st
Page 51 and 52: Content forms marketers want to lea
Page 53 and 54: How marketers respond to new social
Page 55: Industry Below are the different in
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2016 SOCIAL MEDIA MARKETING INDUSTRY REPORT

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