2016 SOCIAL MEDIA MARKETING INDUSTRY REPORT

Developed loyal fans
Of those who have been using social
media for at least 1 year, 63% found it
useful for building a loyal fan base.
Time invested makes a difference. Of
those spending at least 6 hours per week,
71% found benefit, compared to 54% of
those spending 5 hours or fewer per
week.
B2C marketers (71%) were much more
likely to develop a loyal fan base through
social media than B2B marketers (62%).
Established thought leadership
More than half of marketers who have
been using social media for 2 or more
years (52%+) have been able to establish
thought leadership.
Most marketers (55%+) gained thought
leadership with at least 6 hours per week.
B2B marketers were more likely (61%) to
use social media to gain thought
leadership than B2C marketers (50%).
2016 Social Media Marketing SocialMediaExaminer.com Page 22 of 56
Industry Report
© 2016 Social Media Examiner