2016 SOCIAL MEDIA MARKETING INDUSTRY REPORT

Recommendations

Info

#7: Google+ Google+ is on a significant downward trend. In 2016, only 35% of marketers will increase their Google+ activities. This is a major drop from 52% in 2015 and 61% in 2014. More than 1 in 4 have no plans to use Google+. #8: Forums Forums, perhaps the oldest form of social media, saw a slight decrease from 2015, where 27% planned on increasing activities and 49% had no plans to use forums. B2B marketers plan on increasing their forum use more (27%) than B2C marketers (23%). 2016 Social Media Marketing SocialMediaExaminer.com Page 35 of 56 Industry Report © 2016 Social Media Examiner
#9: SlideShare Only 22% of marketers plan on increasing their SlideShare activities, a drop from 29% in 2015. A significant 33% of B2B marketers will increase their SlideShare activities, compared to just 15% of B2C. #10: Social review sites Only 20% of marketers plan on increasing activities on social review sites like Yelp. B2C marketers plan to invest more on social review sites (22%) compared to B2B marketers (17%). 2016 Social Media Marketing SocialMediaExaminer.com Page 36 of 56 Industry Report © 2016 Social Media Examiner
Page 1 and 2: 2016 SOCIAL MEDIA MARKETING INDUSTR
Page 3 and 4: Table of contents EXECUTIVE SUMMARY
Page 5 and 6: Major findings Here's a quick summa
Page 7 and 8: Use of social media marketing We as
Page 9 and 10: Measuring social media ROI We wante
Page 11 and 12: Effectiveness of Facebook marketing
Page 13 and 14: Integrated social activities We ask
Page 15 and 16: Mobile-optimized blogs We asked tho
Page 17 and 18: The experience factor There's a dir
Page 19 and 20: Improved sales It takes time to dev
Page 21 and 22: Reduced marketing expenses More tha
Page 23 and 24: Developed loyal fans Of those who h
Page 25 and 26: Here's a close examination of which
Page 27 and 28: Platforms used by those with 4 to 5
Page 29 and 30: Platforms used by B2B versus B2C Th
Page 31 and 32: B2B vs. B2C Notice the fascinating
Page 33 and 34: #2: YouTube A significant 63% of ma
Page 35: #5: Instagram Fifty-seven percent o
Page 39 and 40: #13: Vine Only 11% of marketers pla
Page 41 and 42: Marketers with less than 12 months
Page 43 and 44: How will marketers change their pai
Page 45 and 46: Paid social media options marketers
Page 47 and 48: The most important content for mark
Page 49 and 50: #3: Blogging The written word is st
Page 51 and 52: Content forms marketers want to lea
Page 53 and 54: How marketers respond to new social
Page 55 and 56: Industry Below are the different in
Page 57: About Michael A. Stelzner Michael S

2016 SOCIAL MEDIA MARKETING INDUSTRY REPORT

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?