Udkast til problemformulering - Syddansk Universitet

7 Noter
1 Normativ/præspektiv – en fordring om, hvordan noget bør være
2 Pathos er den bredt emotionelle og sanselige appelform, der knytter sig til en
umiddelbar oplevelse og sansning af tekst (Grønholdt et at., 2006)
3 Definition på et økosystem (Lawrence, E., 1995):
Ecosystem: A community of different species interdependent on each other
together with their non-living environment, which is relatively self-contained in
terms of energy flow, and is distinct from neighbouring communities. Different
types of ecosystem are defined by the collection of organisms found within
them, e.g. forest, soil, grassland. But an important component in any ecological
study is the fact that no ecosystem is isolated from other ecosystems. Nutrients
flow through several ecosystems, as water tumbles over rocks and boulders at
the head of a stream, then swiftly moves downhill, joining other streams until
they form rivers. Water, eroding rocks, brings phosphorus into an ecosystem.
So just one stream can be examined as an ecosystem, with nutrients and
immigrants coming downstream into this stream ecosystem. But this stream
ecosystem losses nutrients, as the water flows through, then away from this
stream ecosystem where the stream joins other streams, creating new physical
conditions for its inhabitants. Individuals in the streams populations may
emigrant downstream, to the river, or even to the ocean at the end of the
water course.
4 Et biologisk fællesskab defineres som følgende (Lawrence, E., 1995):
Communities are composed of several populations of different species living in
the same area. By living in the same habitat, community structure develops
from the many interactions that occur between different populations.
Populations may be involved in a predator and prey interactions, or they may
be involved in a cooperative relationship, such as symbiosis, mutalism, or
commensalism. Through these interactions, populations fit into their
communities by taking a niche, by taking a specific job within their
communities. And always thrown into the mix is the environment. Communities
must interact with the physical environment.
5 “The Strathclyde statement” (Balmer & Grey, Corporate Communications: An
International Journal, Volume 4 Number 4, 1999)
Every organisation has an identity. It articulates the corporate ethos, aims and values
and presents a sense of individuality that can help to differentiate the organisation
within its competitive environment.
When well managed, corporate identity can be a powerful means of integrating the
many disciplines and activities essential to an organisation’s success. It can also
provide the visual cohesion necessary to ensure that all corporate communications are
coherent with one another and result in an image consistent with the organisation’s
defining ethos and character.
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