Udkast til problemformulering - Syddansk Universitet

8 Litteraturliste
Albert, S. og Whetten, D. (1985), “Organizational Identity”, Research in
organizational Behavior 7:263-295
Balmer & Grey (1999), “Corporate identity and corporate communication
creating a competitive advantage”, Corporate Communications: An
International Journal, Vol. 4, No. 4
Brønn, P.S. (2005), “Corporate Communication and the Corporate Brand” i
Brønn, P.S. og Berg, R.W. (eds.),Corporate communication. A Strategic
Approch to Building Reputation (2 nd ed.), Gyldendal Akademisk
Christensen, L.T. og Askegaard, S. (2001), “Corporate identity and corporate
image revisited. A semiotic perspective”, European Journal of Marketing, Vol.
35, No. 3/4, 292-315
Christensen, L.T. og Morsing, M. (2005), ”Bag om corporate communication”,
Forlaget Samfundslitteratur
Cornelissen, J. (2006), “Corporate communication: Theory and practice”
(3 th ed.), SAGE
Cornelissen, J.P. og Elving, W.J.L. (2003), ”Managing corporate identity: an
integrative framework of dimensions and determinants”, Corporate
Communication: An International Journal, Vol. 8, No. 2, 114-120
Cornelissen, J.P., Haslam, S.A. og Balmer, J.M.T (2007), “Social Identity,
Organizational Identity and Corporate Identity: Towards an Integrated
Understanding of Processes, Patternings and Products”, British Journal of
Management, Vol. 18, S1-S16
Gratton, L. (2000), “Living Strategy: Putting people at the heart of corporate
purpose”, Prentice Hall
Grønholdt, L., Hansen, F. og Christensen, L.B., ”Markedskommunikation, Bind
1: Metoder og modeller i medieplanlægning og reklamestyring”, Forlaget
Samfundslitteratur
Gustavsson, B. (2005), ”The Ethics of Managing Corporate Identity”, Journal of
Human Values 11:1
Gyldendals Fremmedordbog (2001), 11. udgave
Helder, J. (1999), ”Virksomhedens informationsplanlægning og formidling”,
Samfundslitteratur
Holm, L. og Norlyk, B. (2006), ”Ord der brander – Talk the walk”,
Handelsskolens Forlag
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