Rapport - med mål, koncept, budskab, medievalg (.pdf)
Rapport - med mål, koncept, budskab, medievalg (.pdf)
Rapport - med mål, koncept, budskab, medievalg (.pdf)
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Indledning __________________________________________________________ 4<br />
Projekt evaluering – 1. projekt___________________________________________ 5<br />
Problemformulering___________________________________________________ 6<br />
Koncept ____________________________________________________________ 7<br />
Kreativ Brief: ___________________________________________________________7<br />
Målgruppe______________________________________________________________7<br />
Beskrivelse af billedkollage_________________________________________________7<br />
AIDAS: ________________________________________________________________8<br />
Attention ____________________________________________________________________8<br />
Interest______________________________________________________________________8<br />
Desire ______________________________________________________________________9<br />
Action ______________________________________________________________________9<br />
Satisfaction __________________________________________________________________9<br />
Målsætning for kampagnen _______________________________________________ 10<br />
Budget ________________________________________________________________ 10<br />
Markedsførings af website ________________________________________________ 10<br />
Opfølgning på budget: ___________________________________________________ 11<br />
Budskabet _____________________________________________________________ 11<br />
Koncept_______________________________________________________________ 12<br />
Mediamix: _____________________________________________________________ 12<br />
Kommunikationskanaler ______________________________________________ 13<br />
Bannerreklamer ________________________________________________________ 13<br />
Udendørs reklamer i form af plakater._______________________________________ 13<br />
Messer ________________________________________________________________ 13<br />
Viral markedsføring._____________________________________________________ 13<br />
Markedsføring i form af annoncer i blade.____________________________________ 13<br />
Email/Nyhedsbreve______________________________________________________ 14<br />
Delkonklusion af Kommunikationskanaler: __________________________________ 14<br />
Media Flow Chart_______________________________________________________ 14<br />
Kommunikationsmodel _______________________________________________ 15<br />
Den klassiske model _____________________________________________________ 15<br />
Den nye Internetkommunikationsmodel _____________________________________ 15<br />
Kampagnen websitet__________________________________________________ 16<br />
Målsætningen for websitet ________________________________________________ 16<br />
Kampagnewebsite_______________________________________________________ 16<br />
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