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Discover exciting opportunities with Lufthansa<br />

Lufthansa offers most innovative ways to fly<br />

Christian Schindler<br />

Lufthansa German Airlines has a simple<br />

strategy: to focus on the most important<br />

thing, the customer. That’s why Lufthansa<br />

has continued to invest in new services on<br />

board and on the ground even in times of<br />

economic downturns. It is no wonder Lufthansa<br />

has one of the most successful and<br />

comprehensive frequent flyer programs for<br />

its passengers.<br />

Miles & More, the world’s most<br />

successful customer loyalty<br />

program<br />

Lufthansa’s frequent flyer program Miles<br />

& More, the largest of its kind in Europe,<br />

is integrated with all other partner airlines<br />

of the Star Alliance. The program provides<br />

various choices to earn and redeem miles<br />

with numerous partners from a wide range<br />

of sectors.<br />

Not to mention earning miles with your<br />

flight, it is also very easy to earn miles<br />

with a large number of interesting partners.<br />

Firstly, you can start earning miles<br />

as soon as you have enrolled with Miles<br />

& More. You can get miles for every step<br />

when you are travelling; from domestic<br />

flights to world trips, from accommodations<br />

to car rentals you will find a whole<br />

array of Miles & More partners who will<br />

reward you with miles. Even with your<br />

purchases from selected Miles & More<br />

partners, valuable credit on your mileage<br />

account is piling up.<br />

You can spend your accumulated miles<br />

on numerous choices: free flights, hotel<br />

vouchers, flight and room upgrades, car<br />

rentals, shopping at selected duty free<br />

shops and malls, and Lufthansa WorldShop<br />

(www.worldshop.eu). Those with a heart of<br />

gold can donate miles to a worthy cause,<br />

like SOS children’s villages and Living Lake.<br />

The Mileage Calculator, upcoming events,<br />

and promotion information can be found<br />

on Miles & More website (www.miles-andmore.com).<br />

Enjoy double benefits with<br />

PartnerPlusBenefit<br />

Moreover, Lufthansa offers the best solution<br />

for busy corporate travelers or companies.<br />

PartnerPlusBenefit, the Lufthansa and<br />

SWISS Corporate Bonus program, offers<br />

great advantages at no extra cost. Corporate<br />

customers just collect the points on<br />

flights with Lufthansa and its participating<br />

partner airlines, and Lufthansa will reward<br />

with attractive awards such as free flights<br />

& upgrades, extra check-in baggage allowance,<br />

and even cash-back. Companies<br />

with high travel volume can enjoy special<br />

corporate fares. The best part is that you<br />

can also enjoy double benefits with PartnerPlusBenefit.<br />

As a member of the Miles<br />

& More program, you will also earn miles<br />

for your personal mileage account.<br />

Managing points is as simple as ABC with<br />

a 24-hour-access to BenefitPoints account<br />

at www.partnerplusbenefit.com. On this<br />

comprehensive website you can find all<br />

details concerning PartnerPlusBenefit.<br />

Lufthansa eFly services save<br />

your valuable time<br />

Lufthansa also offers passengers more fle-<br />

Kollegen<br />

xibility with its eFly services even before<br />

take-off. You can book a flight, check in<br />

and select a seat conveniently online from<br />

as early as 23 hours before departure via<br />

PC, laptop or mobile. With the boarding<br />

pass printed out or sent to your mobile<br />

phone in advance, you can proceed directly<br />

to the online check-in baggage drop-off<br />

counter when you get to the airport. Baggage<br />

can be checked at those dedicated<br />

counters quickly and easily. To make your<br />

travel preparation easier and more convenient,<br />

Lufthansa is now offering optimized<br />

applications for every smart phone device.<br />

The Lufthansa mobile apps allow Lufthansa<br />

customers access to a fund of practical<br />

information about services while on the<br />

go, and to view them on their display. With<br />

a navigation function, smartphone users<br />

can view the Lufthansa timetable, updates<br />

on flight arrival and departure times or<br />

store frequently used flight connections.<br />

With a “Webview“ function in the application,<br />

they can access mobile.lufthansa.com<br />

to make flight bookings, check in online,<br />

retrieve booking information and check<br />

their Miles & More mileage account. Even<br />

without the app, you can still book flights<br />

and check in by mobile phone at lufthansa.<br />

com, anywhere and at any time, as well as<br />

make use of many other services that will<br />

help you to enjoy your travel.<br />

Christian Schindler is General Manager<br />

<strong>Korea</strong> of Lufthansa German Airlines.<br />

KORUM Nr. 29 | Oktober 2010 27

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