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ENJOYMENT | Champagne<br />

Scarlett Johansson’s favourite drink is Moët & Chandon, rapper Jay-Z prefers<br />

Cristal, Alfred Hitchcock and Grace Kelly swore by Dom Pérignon.<br />

There is a seemingly endless list of celebrity champagne aficionados who<br />

love this drink with its fine bubbles. It represents luxury, glamour, indulgence<br />

and style — and everything that’s epitomised by <strong>the</strong> wealthy and<br />

beautiful. However, this sparkling wine which emerged from north-eastern<br />

France has humble beginnings. While wine has been produced for over<br />

1,500 years, sparkling wine is a comparative newcomer. Up until <strong>the</strong> 17th<br />

century, allowing wine to become carbonated was seen as <strong>the</strong> winemaker’s<br />

number one error. Wine had to be still. Only <strong>the</strong> British in <strong>the</strong>ir national<br />

wilfulness liked sparkle; <strong>the</strong>y preferred to buy <strong>the</strong> “waste product”. In 1668,<br />

this fondness of <strong>the</strong> islanders gave a French Benedictine monk <strong>the</strong> idea for<br />

a business. He experimented with different types of grapes suitable for producing<br />

carbonated wine, bottled <strong>the</strong> resulting grape juice on a large scale and<br />

marketed it. This astute monk’s name? Dom Pérignon.<br />

Only genuine from Champagne<br />

These days, some 340 years later, <strong>the</strong> renowned brand of champagne known<br />

as Dom Pérignon is part of <strong>the</strong> Moët & Chandon winery. Competitors include,<br />

among o<strong>the</strong>rs, Mumm’s, Veuve Cliquot and Pommery. What <strong>the</strong>se<br />

brands all agree on is that only <strong>the</strong>ir products may properly be called “champagnes”<br />

because only <strong>the</strong>ir grapes are sourced from that roughly 34,000-hectare<br />

French winegrowing region known as Champagne, and are cultivated<br />

and pressed to highly exacting standards.<br />

In 1927, <strong>the</strong> areas under cultivation for champagnes were fastidiously determined,<br />

as were <strong>the</strong> precise methods of manufacture. But <strong>the</strong>n, as <strong>the</strong> region’s<br />

winegrowers were hit by a string of ruinous harvests at <strong>the</strong> beginning of <strong>the</strong><br />

last century, <strong>the</strong> largest manufacturers simply ordered <strong>the</strong>ir grapes from o<strong>the</strong>r<br />

regions while still continuing to call <strong>the</strong>ir sparkling wines “champagnes”.<br />

The winegrowers from <strong>the</strong> actual Champagne region were furious, and <strong>the</strong><br />

resulting outrage and uproar were so great that <strong>the</strong> government had to send<br />

in 40,000 soldiers to calm <strong>the</strong> situation. Today, this small area is responsible<br />

every year for <strong>the</strong> production of 300 million bottles whose contents have<br />

been completely produced by hand.<br />

A thirst for luxury<br />

Champagne’s unadulterated clarity is due to a long drawn-out procedure that<br />

removes <strong>the</strong> yeast residues after <strong>the</strong> process of fermentation. The bottles are<br />

laid horizontally on a “jiggle-board” and a specially employed “shaker” —<br />

known as <strong>the</strong> “remueur” — gently agitates and spins <strong>the</strong> bottles daily around<br />

<strong>the</strong>ir own axis. At <strong>the</strong> same time, <strong>the</strong> angles of <strong>the</strong> board are adjusted to a<br />

steeper gradient until <strong>the</strong> neck of <strong>the</strong> bottle is pointing downward. After<br />

21 days, <strong>the</strong> yeast which has collected at <strong>the</strong> bottleneck can <strong>the</strong>n be removed.<br />

The champagne is <strong>the</strong>n left to settle for at least 15 months, though it can take<br />

up to three years for wines of a particular vintage to be ready. Good things<br />

take time — and that comes at a price. While you can buy a non-vintage<br />

champagne for 30 euros, certain vintages can fetch 200. There are o<strong>the</strong>r<br />

champagnes which are in a wholly different price range. For his 38th birthday<br />

celebration, for example, Leonardo DiCaprio paid for 18 cases of Armand<br />

de Brignac. A bottle of this aristocratic tipple will set you back a cool<br />

quarter of a million dollars.<br />

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