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40 years of DAI

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in the forefront, serving an unprecedented six<br />

<strong>years</strong> as Chief <strong>of</strong> Party and gaining praise from<br />

all quarters for the project’s excellent results. He<br />

managed a diverse team, incorporating subsector<br />

analysis methods that had been refined by<br />

Bill Grant and Boomgard’s other GEMINI colleagues,<br />

and tapping industry experts from the<br />

United States and partners from the Moroccan<br />

private sector. Together, they coaxed efficiencies<br />

out <strong>of</strong> every step <strong>of</strong> the production chain.<br />

Reflecting the shift in emphasis from agriculture<br />

for subsistence to production for export,<br />

the MAPP team worked hard to get Moroccan<br />

products into foreign markets. At the June<br />

1998 seminar that wrapped up the project, one<br />

USAID <strong>of</strong>ficial noted that “MAPP has shown<br />

how public and private cooperation in agribusiness<br />

can succeed.”<br />

Technical assistance was something <strong>DAI</strong> knew<br />

a great deal about. In 1989, distinguished development<br />

economist Elliot Berg had signed on as<br />

<strong>DAI</strong>’s Vice President for Policy and Research. In<br />

1993, assisted by Craig Olson, Berg authored<br />

an influential book for the United Nations Development<br />

Programme (UNDP) called Rethinking<br />

Technical Cooperation. The book documented<br />

the uneven track record <strong>of</strong> donor-financed technical<br />

assistance projects in Africa. It sparked<br />

some controversy with its findings, which<br />

showed that much technical assistance was being<br />

supplied by donors without evidence <strong>of</strong> real<br />

demand from African governments. The clients<br />

at UNDP got cold feet after the book’s provocative<br />

findings gained critical notice. Mickelwait,<br />

who had been instrumental in attracting Berg to<br />

join <strong>DAI</strong>, quipped to his colleague: “Elliot, your<br />

book could put us out <strong>of</strong> business … but if it’s<br />

only in Africa, I can live with that.” (Mickelwait’s<br />

enthusiasm for Southeast Asia and lack <strong>of</strong> interest<br />

in Africa, Barclay’s “turf,” was a standing<br />

joke in the firm.) But he was proud <strong>of</strong> the solid<br />

analysis that forced <strong>DAI</strong>’s clients and a wider<br />

readership to reconsider conventional wisdom<br />

and traditional development approaches, and<br />

<strong>DAI</strong> suffered no adverse consequences from the<br />

study.<br />

Agriculture also led <strong>DAI</strong> onto the front lines <strong>of</strong><br />

the international drug war, as it took on projects<br />

aimed at promoting “alternative livelihoods”<br />

for peasant farmers producing coca or opium<br />

poppy. The firm gained some experience from<br />

early experiments in Pakistan’s Northwest<br />

Frontier Province in the 1980s, followed by a<br />

Pakistan-based project to manage cross-border<br />

activities in Afghanistan after Soviet troops<br />

Don Humpal, now<br />

a 30-year <strong>DAI</strong><br />

veteran, led the<br />

flagship Moroccan<br />

Agribusiness<br />

Promotion Project.<br />

57

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