05.03.2013 Views

PhD thesis - School of Informatics - University of Edinburgh

PhD thesis - School of Informatics - University of Edinburgh

PhD thesis - School of Informatics - University of Edinburgh

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Chapter 1<br />

Introduction<br />

Die Gewalt der Sprache ist nicht,<br />

dass sie das Fremde abweist,<br />

sondern dass sie es verschlingt.<br />

The power <strong>of</strong> language is not<br />

that it rejects foreign elements<br />

but that it devours them.<br />

JOHANN WOLFGANG VON GOETHE<br />

Geographic language mixing is a well known phenomenon that occurs on the bor-<br />

ders between countries, where two different languages borrow useful words, phrases<br />

or sayings from each other. However, the growth <strong>of</strong> Internet has radically changed<br />

this once localised phenomenon into virtual language mixing, as it sweeps away all<br />

physical restrictions once imposed by borders. There are now practically no limits<br />

to language mixing as an Internet page can contain text in many different languages.<br />

Given that the majority <strong>of</strong> text published on the Internet is in English, an ever increas-<br />

ing number <strong>of</strong> its expressions and names are appearing even in once geographically<br />

distant languages. A good example <strong>of</strong> this phenomenon is German where the number<br />

<strong>of</strong> anglicisms in the language has increased considerably in recent years (e.g. Yang,<br />

1990; Schütte, 1996; Utzig, 2002; Androutsopoulos et al., 2004; Tomaschett, 2005).<br />

There is also strong evidence for the increasing influence <strong>of</strong> English in many other lan-<br />

guages such as French, Chinese, Japanese, Korean, Hindi and Russian. Even so, the<br />

intensity <strong>of</strong> English infiltration, as well as the impetus behind this process, can vary<br />

significantly between these languages. It has therefore become a focal point for con-<br />

1

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!