SXSW 2013 Sampler

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viii INTRODUCTION Reign in the Tyranny of Ideas Understanding Participant Contributions Manage Communities to Facilitate Great Outcomes meta Figure I.1 The Crowdstorming Lifecycle execute Figure I.1 shows how a crowdstorm project might be organized from planning and organizing through execution and review (or meta). There is one notable exception. We have moved the discussion about online spaces (which covers the role of technologies and platforms) to the end. We think it’s important to understand everything that makes crowdstorming work, before considering the right enabling technologies. Broadly, the chapters try to answer the following questions: ● How to weigh the business benefit of crowdstorming with an organization’s legal, confidentiality, and brand needs ● What kinds of questions to ask crowdstorm participants ● How to compel a community to participate and reward them when they do ● How to recruit the best people to join your crowdstorm ● How a coalition of partners can enhance crowdstorming ● How to organize participants for the best results organize ● How to monitor a community in support of community management plan Intellectual Property, Confidentiality, and Brands Ask the Right Questions Recruit the Participants Choose the Right Online Space Fair Incentives to Motivate the Crowd Build the Coalition
● How to evaluate results ● The technology alternatives to enable crowdstorming ● Moving beyond what we have shared in this book We love the possibilities of crowdstorming, but we are much more excited about ensuring that you can get results from the process. So each chapter includes references to academic research and interviews, as well as our own observations. And the concepts are made tangible with stories in each chapter. LET’S BEGIN INTRODUCTION ix We cannot promise that we have cracked the code on all the ways organizations will use crowdstorming. What we can help you recognize— and utilize—are clear, actionable steps to begin realizing innovative outcomes by leveraging external talent. Exploring the art of the possible with a structure to harness this power can help you with idea creation, innovation, and problem solving. We love ideas. But we love putting ideas into action even more. So let’s get started.
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SXSW ® 2013 Sampler Foreword by Je
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Contents Acknowledgements ix Introd
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4 Twitter 53
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56 Channels Percentage of Tweets Th
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58 Channels tweeted around 22 times
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Great Britain 31 that made WhipCar
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Great Britain 53 Remarkably, Cherie
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xviii Introduction and make good gr
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xx Introduction more informed decis
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xxii Introduction The next question
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4 The Art of Explanation Trevor had
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BETH KANTER KATIE DELAHAYE PAINE FO
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x SIX The Ladder of Engagement: How
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The Secret Sauce for Nonprofi ts Ne
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United States (HSUS), the nation
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without a measurement plan is a was
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I N T R O I INTRODUCTION A BRIEF HI
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C H A P T E R 04 EDITORIAL INFOGRAP
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C H A P T E R 08 WHAT MAKES A GOOD
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fig. 1.1-1.17 01 02 03 08 09 10 IMP
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vi Contents 13 How to Apologize to
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1 How One Man Changed a Billion-Dol
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How One Man Changed a Billion-Dolla
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Marketing Is a Verb 5 haven’t eve
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3 Companies Aren’t Awesome; Peopl
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Companies Aren’t Awesome; People
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Contents 1 Usually High Call Volume
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Contents vii 33 Hall of Shame 103 3
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2 The Book of Business UnAwesome do
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4 The Book of Business UnAwesome If
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xii Contents The Toilet Business 31
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xl Introduction: Likeability, Rogue
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CONTENTS Foreword vii by Jeff Dachi
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FOREWORD Everything that can be soc
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Foreword ix commit to the path of s
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2 SOCIAL BUSINESS BY DESIGN future
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viii Contents 9 Connected TVs: Blen
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x Preface screen” companion conte
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2 Introduction see Granny chase a k
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Contents Introduction 1 1 The Art o
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Introduction Though I’ve run a sm
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Introduction 3 Small businesspeople
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Introduction 5 the ads that refl ec
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Introduction 7 Consider any job or
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Introduction 9 You might say that,
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Introduction 11 of your customers c
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Contents Foreword by David Meerman
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Contents ix Off-Page SEO: The Power
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Contents xi Chapter 13. Picking and
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4 Inbound Marketing well. More rece
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6 Inbound Marketing Ten years ago,
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8 Inbound Marketing co-founder of F
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