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34 I N F O G R A P H I C S Figure 1.3 E X P L O R A T I V E N A R R A T I V E ACADEMIC RESEARCH C H A R A C T E R I S T I C S A P P L I C A T I O N S ILLUSTRATIVE ONLY INCLUDES ELEMENTS THAT REPRESENT DATA DESIGN-FOCUSED Approaches to infographic design. MINIMALIST SEEKS TO COMMUNICATE INFORMATION IN THE MOST CLEAR, CONCISE MANNER SCIENCE BUSINESS INTELLIGENCE DATA ANALYSIS SEEKS TO APPEAL TO VIEWER WITH ENGAGING VISUALS INFORMS AND ENTERTAINS PUBLICATIONS BLOGS CONTENT MARKETING SALES AND MARKETING MATERIALS
I M P O R TA N C E A N D E F F I C A C Y The debate over what should be considered an infographic continues to this day, as people seek to find concrete definitions in an area that’s constantly becoming more nebulous. Among the most known and quoted voices in this area is Yale University statistics professor Edward Tufte, who has written some of the most acclaimed and comprehensive works on the topic of information design. Tufte has contributed much to its popular terminology by coining terms such as chartjunk (unnecessary graphic elements that do not communicate information) and developing the data-ink ratio—a measurement of the amount of information communicated in a graphic as it relates to the total number of visual elements in it. Tufte’s thoughts on the topic represent a conservative lean on the spectrum of approaches to infographic design (Figure 1.3), which is typical of those who have an academic or scientific background. He argues that any graphic elements of a design that do not communicate specific information are superfluous and should be omitted. He believes that chartjunk such as unnecessary lines, labels, or decorative elements only distract the viewer and distort the data, thus detracting from the graphic’s integrity and decreasing its value (Figure 1.4). Although Tufte does concede that decorative elements can help editorialize a topic in some instances, his teachings typically discourage their use. Figure 1.4 Example of explorative graphic approach using minimalist design. 35
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SXSW ® 2013 Sampler Foreword by Je
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Contents Acknowledgements ix Introd
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4 Twitter 53
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56 Channels Percentage of Tweets Th
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58 Channels tweeted around 22 times
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60 Channels Average # of Followers
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62 Channels Percentage of Tweets Re
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64 Channels 6 5 4 3 2 1 0 12:00 am
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66 Channels life, feel free to talk
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68 Channels 1. game 2. going 3. hah
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70 Channels CTR 18% 16% 14% 12% 10%
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72 Channels If you ’re sharing co
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74 Channels 0.2% 0% -0.2% -0.4% -0.
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Chapter 1 Great Britain ‘‘In a
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Great Britain 29 programs. This aus
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Great Britain 31 that made WhipCar
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Great Britain 33 younger drivers, s
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Great Britain 35 On the night we me
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Great Britain 37 she recalled, ‘
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Great Britain 39 things as basic as
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Great Britain 41 system and from so
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Great Britain 43 proposals to suppo
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Great Britain 45 motivate others to
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Great Britain 47 The average return
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Great Britain 49 The consumers are
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Great Britain 51 well-known local o
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Great Britain 53 Remarkably, Cherie
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11 IMPROVING THE UMOT TO OPTIMIZE T
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TOTAL RECALL
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How do we ensure that our customers
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Yet even with the pervasiveness of
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looking for the experience. Busines
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SORRY, WE’RE CLOSED How to Surviv
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The customer journey is still evolv
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[ ] DISRUPTIVE TECHNOLOGY IS A CATA
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They include: Blockbuster Borders C
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Case Study: What’s the Worst That
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world—faster, more competitive, a
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No one can pinpoint where we exist
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xx INTRODUCTION
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To that end, we’ve engaged a tale
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Contents Foreword: The Benchmark of
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Introduction In my last corporate j
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Introduction xxvii day, I gain insi
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Introduction xxix from studying bas
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Introduction xxxi is happening in r
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Introduction xxxiii Part Three allo
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INTRODUCTION Properly organized and
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● Fortune 500 companies that are
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● How to evaluate results ● The
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In 2000, Goldcorp CEO Rob McEwen wa
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4 CROWDSTORM What LEGO discovered w
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6 CROWDSTORM While Coase is focused
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8 CROWDSTORM Finally, in business a
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10 CROWDSTORM then-candidate Barack
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12 CROWDSTORM together collaborativ
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14 CROWDSTORM In 2010, what was uni
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16 CROWDSTORM We have focused so fa
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18 Key Partners Key Activities Valu
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20 CROWDSTORM few of the success st
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viii CONTENTS Chapter 3 Take Stock
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x CONTENTS Chapter 29 Celebrate Suc
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xiv YOU CHOOSE THE PATH TO FOLLOW o
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xvi PREFACE it became that focusing
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Short On Time, But Still Crave Amaz
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Page 149 and 150: How to Be a Passion Hit 33 Those wh
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Page 157 and 158: x Contents Recording and Distributi
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Page 161 and 162: xx Introduction more informed decis
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Page 165 and 166: 4 The Art of Explanation Trevor had
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Page 221 and 222: 1 How One Man Changed a Billion-Dol
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Page 225 and 226: Marketing Is a Verb 5 haven’t eve
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Page 229 and 230: Companies Aren’t Awesome; People
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10 The Book of Business UnAwesome T
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xii Contents The Toilet Business 31
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xiv Contents Hypnotizing Chickens 1
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xxviii Introduction: Likeability, R
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xxx Introduction: Likeability, Rogu
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xxxvi Introduction: Likeability, Ro
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xxxviii Introduction: Likeability,
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xl Introduction: Likeability, Rogue
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CONTENTS Foreword vii by Jeff Dachi
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FOREWORD Everything that can be soc
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Foreword ix commit to the path of s
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2 SOCIAL BUSINESS BY DESIGN future
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4 SOCIAL BUSINESS BY DESIGN moving
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viii Contents 9 Connected TVs: Blen
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x Preface screen” companion conte
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2 Introduction see Granny chase a k
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4 Introduction us to watch and expe
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6 Introduction share the programmin
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Contents Introduction 1 1 The Art o
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Introduction Though I’ve run a sm
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Introduction 3 Small businesspeople
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Introduction 5 the ads that refl ec
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Introduction 7 Consider any job or
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Introduction 9 You might say that,
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Introduction 11 of your customers c
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Contents Foreword by David Meerman
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Contents ix Off-Page SEO: The Power
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Contents xi Chapter 13. Picking and
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4 Inbound Marketing well. More rece
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6 Inbound Marketing Ten years ago,
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8 Inbound Marketing co-founder of F
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