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SXSW 2013 Sampler

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Introduction<br />

In my last corporate job, as the CEO of cloud-based call center<br />

LiveOps, I was hired to scale a start-up company to become a<br />

mature, fast-growing, operationally excellent technology company,<br />

but something else unexpected happened. I began to see<br />

how big of a problem work has become for most of us, and how<br />

much we could change to make it better. I learned about how many<br />

people were unhappy and unfulfilled and eager for an alternative<br />

way that would give them more control over their lives.<br />

This dissatisfaction was widespread—and alarming. One<br />

survey found that less than half of Americans (just 47 percent) are<br />

satisfied with their work. 1 (When the Conference Board’s first<br />

survey was conducted in 1987, most workers—61 percent—said<br />

they were happy in their job.)<br />

As an employer, I know that this decline in job satisfaction is<br />

unacceptable and dangerous. Another survey by consulting firm<br />

Mercer found that the most discontented are young employees,<br />

with 44 percent of those ages sixteen to twenty-four and 40<br />

percent of the twenty-five- to thirty-four-year-olds saying they<br />

‘‘seriously are considering leaving’’ their jobs. 2<br />

xxv

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