SXSW 2013 Sampler

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Contents vii 32 You Don’t Need the Man If You Are the Man 92 33 The Hall of Fame 95 34 Mr. Happy Crack 97 35 Pimp My Lift 100 36 Nightmares 102 37 An Awesome Sweatband 111 38 Moncton Snow blower 114 39 Calgary Philharmonic 118 40 A Unicorn Fighting a Bear 120 41 Awesome End 122 Awesome Acknowledgements 124
1 How One Man Changed a Billion-Dollar Brand Every employee is your brand ambassador, your marketer, and the face of your company. I was in Hartford at the Hilton Garden Inn, on stop number eight of my 30-city UnBook Tour to promote UnMarketing, Stop Marketing, Start Engaging. The tour was amazing, but it also meant that I was living on airplanes and in hotels. I rolled out of bed and headed downstairs for breakfast around 9:45 am. Did I mention I’m not a morning person? It’s actually one of the great problems I have in life: I love breakfast, and I hate mornings. The lobby had a breakfast buffet, and I’m not talking about the ‘‘continental’’ breakfast that most hotels throw in as a bonus with some Danish and something that resembles juice. This was a full spread of eggs, bacon, sausage, hash browns, cereal, bagels, you name it. I was pretty impressed with myself for being up in time for this feast, especially after crossing the continent the day before. 1
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SXSW ® 2013 Sampler Foreword by Je
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Contents Acknowledgements ix Introd
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4 Twitter 53
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56 Channels Percentage of Tweets Th
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58 Channels tweeted around 22 times
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60 Channels Average # of Followers
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62 Channels Percentage of Tweets Re
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64 Channels 6 5 4 3 2 1 0 12:00 am
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66 Channels life, feel free to talk
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68 Channels 1. game 2. going 3. hah
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70 Channels CTR 18% 16% 14% 12% 10%
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72 Channels If you ’re sharing co
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74 Channels 0.2% 0% -0.2% -0.4% -0.
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Chapter 1 Great Britain ‘‘In a
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Great Britain 29 programs. This aus
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Great Britain 31 that made WhipCar
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Great Britain 33 younger drivers, s
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Great Britain 35 On the night we me
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Great Britain 37 she recalled, ‘
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Great Britain 39 things as basic as
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Great Britain 41 system and from so
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Great Britain 43 proposals to suppo
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Great Britain 45 motivate others to
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Great Britain 47 The average return
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Great Britain 49 The consumers are
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Great Britain 51 well-known local o
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Great Britain 53 Remarkably, Cherie
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11 IMPROVING THE UMOT TO OPTIMIZE T
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TOTAL RECALL
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How do we ensure that our customers
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Yet even with the pervasiveness of
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looking for the experience. Busines
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SORRY, WE’RE CLOSED How to Surviv
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The customer journey is still evolv
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[ ] DISRUPTIVE TECHNOLOGY IS A CATA
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They include: Blockbuster Borders C
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Case Study: What’s the Worst That
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world—faster, more competitive, a
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No one can pinpoint where we exist
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xx INTRODUCTION
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To that end, we’ve engaged a tale
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Contents Foreword: The Benchmark of
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Introduction In my last corporate j
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Introduction xxvii day, I gain insi
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Introduction xxix from studying bas
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Introduction xxxi is happening in r
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Introduction xxxiii Part Three allo
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INTRODUCTION Properly organized and
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● Fortune 500 companies that are
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● How to evaluate results ● The
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In 2000, Goldcorp CEO Rob McEwen wa
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4 CROWDSTORM What LEGO discovered w
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6 CROWDSTORM While Coase is focused
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8 CROWDSTORM Finally, in business a
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10 CROWDSTORM then-candidate Barack
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12 CROWDSTORM together collaborativ
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14 CROWDSTORM In 2010, what was uni
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16 CROWDSTORM We have focused so fa
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18 Key Partners Key Activities Valu
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20 CROWDSTORM few of the success st
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viii CONTENTS Chapter 3 Take Stock
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x CONTENTS Chapter 29 Celebrate Suc
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xiv YOU CHOOSE THE PATH TO FOLLOW o
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xvi PREFACE it became that focusing
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Short On Time, But Still Crave Amaz
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Short On Time 3 If all these pages
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Why a Guide? 5 If it were as simple
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Why a Guide? 7 4. Taking the Road L
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How to Be a Passion Hit 33 Those wh
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How to Be a Passion Hit 35 Each of
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viii Contents The Direct Approach
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x Contents Recording and Distributi
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xviii Introduction and make good gr
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xx Introduction more informed decis
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xxii Introduction The next question
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4 The Art of Explanation Trevor had
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BETH KANTER KATIE DELAHAYE PAINE FO
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Page 183 and 184: I N T R O I INTRODUCTION A BRIEF HI
Page 185 and 186: C H A P T E R 04 EDITORIAL INFOGRAP
Page 187 and 188: C H A P T E R 08 WHAT MAKES A GOOD
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Page 191 and 192: I M P O R TA N C E A N D E F F I C
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Page 223 and 224: How One Man Changed a Billion-Dolla
Page 225 and 226: Marketing Is a Verb 5 haven’t eve
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Page 229 and 230: Companies Aren’t Awesome; People
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Page 267 and 268: CONTENTS Foreword vii by Jeff Dachi
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Foreword ix commit to the path of s
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2 SOCIAL BUSINESS BY DESIGN future
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4 SOCIAL BUSINESS BY DESIGN moving
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viii Contents 9 Connected TVs: Blen
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x Preface screen” companion conte
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2 Introduction see Granny chase a k
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4 Introduction us to watch and expe
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6 Introduction share the programmin
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Contents Introduction 1 1 The Art o
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Introduction Though I’ve run a sm
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Introduction 3 Small businesspeople
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Introduction 5 the ads that refl ec
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Introduction 7 Consider any job or
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Introduction 9 You might say that,
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Introduction 11 of your customers c
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Contents Foreword by David Meerman
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Contents ix Off-Page SEO: The Power
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Contents xi Chapter 13. Picking and
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4 Inbound Marketing well. More rece
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6 Inbound Marketing Ten years ago,
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8 Inbound Marketing co-founder of F
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