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SXSW ® 2013 Sampler Foreword by Je
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Contents Acknowledgements ix Introd
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4 Twitter 53
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56 Channels Percentage of Tweets Th
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58 Channels tweeted around 22 times
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60 Channels Average # of Followers
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62 Channels Percentage of Tweets Re
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64 Channels 6 5 4 3 2 1 0 12:00 am
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66 Channels life, feel free to talk
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68 Channels 1. game 2. going 3. hah
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70 Channels CTR 18% 16% 14% 12% 10%
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72 Channels If you ’re sharing co
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74 Channels 0.2% 0% -0.2% -0.4% -0.
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Chapter 1 Great Britain ‘‘In a
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Great Britain 29 programs. This aus
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Great Britain 31 that made WhipCar
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Great Britain 33 younger drivers, s
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Great Britain 35 On the night we me
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Great Britain 37 she recalled, ‘
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Great Britain 39 things as basic as
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Great Britain 41 system and from so
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Great Britain 43 proposals to suppo
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Great Britain 45 motivate others to
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Great Britain 47 The average return
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Great Britain 49 The consumers are
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Great Britain 51 well-known local o
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Great Britain 53 Remarkably, Cherie
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11 IMPROVING THE UMOT TO OPTIMIZE T
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TOTAL RECALL
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How do we ensure that our customers
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Yet even with the pervasiveness of
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looking for the experience. Busines
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SORRY, WE’RE CLOSED How to Surviv
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The customer journey is still evolv
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[ ] DISRUPTIVE TECHNOLOGY IS A CATA
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They include: Blockbuster Borders C
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Case Study: What’s the Worst That
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world—faster, more competitive, a
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No one can pinpoint where we exist
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xx INTRODUCTION
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To that end, we’ve engaged a tale
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Contents Foreword: The Benchmark of
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Introduction In my last corporate j
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Introduction xxvii day, I gain insi
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Introduction xxix from studying bas
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Introduction xxxi is happening in r
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Introduction xxxiii Part Three allo
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INTRODUCTION Properly organized and
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● Fortune 500 companies that are
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● How to evaluate results ● The
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In 2000, Goldcorp CEO Rob McEwen wa
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4 CROWDSTORM What LEGO discovered w
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- Page 139 and 140: xvi PREFACE it became that focusing
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- Page 163 and 164: xxii Introduction The next question
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- Page 169 and 170: CONTENTS Figures and Tables xi Fore
- Page 171 and 172: PART ONE Introduction of Concepts
- Page 173 and 174: 4 C arie Lewis positioned the party
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- Page 182 and 183: JASON LANKOW JOSH RITCHIE Founders
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- Page 210 and 211: 50 I N F O G R A P H I C S RETENTIO
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Contents 1 How One Man Changed a Bi
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Contents vii 32 You Don’t Need th
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2 The Book of Business Awesome I to
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2 Marketing Is a Verb We need to ha
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6 The Book of Business Awesome As l
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8 The Book of Business Awesome even
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10 The Book of Business Awesome mat
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vi Contents 13 Kids Don’t Play in
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1 Usually High Call Volume What we
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2 Marketing Is a Verb It’s what w
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Marketing Is a Verb 5 That’s beca
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Customers Don’t See Silos 7 told
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How to Flip Off Your Customers 9 Af
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CONTENTS Warning: Unexpected Honest
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Contents xiii Chapter 5 Relevance 7
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INTRODUCTION: LIKEABILITY, ROGUE EC
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Introduction: Likeability, Rogue Ec
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Introduction: Likeability, Rogue Ec
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Introduction: Likeability, Rogue Ec
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Introduction: Likeability, Rogue Ec
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Introduction: Likeability, Rogue Ec
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Introduction: Likeability, Rogue Ec
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Foreword by Jeff Dachis SOCIAL BUSI
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vi Contents 8 Crowdsourcing: Commun
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viii Foreword today: to connect bus
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INTRODUCTION Ask just about anyone
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Introduction 3 be imagined such as
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Contents Preface ix Acknowledgments
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Preface What Is in a Name? Televisi
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Introduction The World of Tomorrow
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Introduction 3 then his dad, arrivi
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Introduction 5 television. Once one
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THE ULTIMATE ONLINE CUSTOMER SERVIC
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iv Contents 9 Platforms to Enhance
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2 The Ultimate Online Customer Serv
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4 The Ultimate Online Customer Serv
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6 The Ultimate Online Customer Serv
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8 The Ultimate Online Customer Serv
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10 The Ultimate Online Customer Ser
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foreword by David Meerman Scott —
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viii Contents PART TWO: GET FOUND B
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x Contents Going Beyond the Form 14
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CHAPTER 1 Shopping Has Changed ...H
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Shopping Has Changed ...Has Your Ma
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Shopping Has Changed ...Has Your Ma
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Shopping Has Changed ...Has Your Ma