SXSW 2013 Sampler

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42 I N F O G R A P H I C S Further, a recent study from the University of Saskatch- ewan suggests that viewers prefer a greater use of illustration in visual representations. When presented with both a simple chart and one that contained an illustration by the aforementioned Nigel Holmes (Figure 1.8), participants consistently opted for the Holmes version in a number of different areas (Figure 1.9). While this conclusion—that a more dynamic and stimulating visual is preferable to a plain one—seems somewhat obvious, it’s important to consider in design approach. It’s not enough to make your content visual; you must also make it visually interesting. You can do this by using representative iconography, illustrative metaphor, or relevant decorative framing mechanisms—all powerful tools for communicating your message. However, you always want to remember your objective. The appropriateness of decorative and illustrative elements will vary based on an infographic’s application and use. For example, an editorial graphic in the Sunday newspaper on the topic of corporate profits could find great use in the illustration of a rotund executive sitting atop a throne of gold bullion. Shareholders, on the other hand, might not share the same appreciation for such a work of art if it adorned the pages of an annual report containing similar data. If used incorrectly, decorative elements have the potential to distract the viewer from the actual information, which detracts from the graphic’s total value. Mastering this execution and finding the balance between appeal and clarity can be a nuanced process. We will discuss the proper use of illustration and decorative elements further in Chapter 9 (Information Design Best Practices), where we’ll cover the principles and best practices of information design. MONSTROUS COSTS Total House and Senate campaign expenditures, in millions 1972 ‘74 ‘76 ‘78 ‘80 ‘82 est Figure 1.8 Illustrative Nigel Holmes graphic with simplified equivalent. $300 250 200 150 100 50 0
I M P O R TA N C E A N D E F F I C A C Y KEY COUNT OF RESPONSES 20 18 16 14 12 10 8 6 4 2 HOLMES PLAIN MOST PREFERRED MOST ENJOYED MOST ATTRACTIVE EASIEST TO DESCRIBE EASIEST TO REMEMBER EASIEST TO REMEMBER DETAILS MOST ACCURATE TO DESCRIBE Figure 1.9 University of Saskatchewan study results. FASTEST TO DESCRIBE MOST ACCURATE TO REMEMBER 43 FASTEST TO REMEMBER
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SXSW ® 2013 Sampler Foreword by Je
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Contents Acknowledgements ix Introd
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4 Twitter 53
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56 Channels Percentage of Tweets Th
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58 Channels tweeted around 22 times
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60 Channels Average # of Followers
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62 Channels Percentage of Tweets Re
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64 Channels 6 5 4 3 2 1 0 12:00 am
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66 Channels life, feel free to talk
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68 Channels 1. game 2. going 3. hah
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70 Channels CTR 18% 16% 14% 12% 10%
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72 Channels If you ’re sharing co
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74 Channels 0.2% 0% -0.2% -0.4% -0.
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Chapter 1 Great Britain ‘‘In a
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Great Britain 29 programs. This aus
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Great Britain 31 that made WhipCar
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Great Britain 33 younger drivers, s
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Great Britain 35 On the night we me
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Great Britain 37 she recalled, ‘
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Great Britain 39 things as basic as
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Great Britain 41 system and from so
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Great Britain 43 proposals to suppo
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Great Britain 45 motivate others to
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Great Britain 47 The average return
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Great Britain 49 The consumers are
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Great Britain 51 well-known local o
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Great Britain 53 Remarkably, Cherie
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11 IMPROVING THE UMOT TO OPTIMIZE T
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TOTAL RECALL
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How do we ensure that our customers
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Yet even with the pervasiveness of
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looking for the experience. Busines
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SORRY, WE’RE CLOSED How to Surviv
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The customer journey is still evolv
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[ ] DISRUPTIVE TECHNOLOGY IS A CATA
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They include: Blockbuster Borders C
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Case Study: What’s the Worst That
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world—faster, more competitive, a
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No one can pinpoint where we exist
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xx INTRODUCTION
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To that end, we’ve engaged a tale
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Contents Foreword: The Benchmark of
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Introduction In my last corporate j
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Introduction xxvii day, I gain insi
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Introduction xxix from studying bas
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Introduction xxxi is happening in r
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Introduction xxxiii Part Three allo
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INTRODUCTION Properly organized and
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● Fortune 500 companies that are
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● How to evaluate results ● The
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In 2000, Goldcorp CEO Rob McEwen wa
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4 CROWDSTORM What LEGO discovered w
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6 CROWDSTORM While Coase is focused
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8 CROWDSTORM Finally, in business a
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10 CROWDSTORM then-candidate Barack
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12 CROWDSTORM together collaborativ
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14 CROWDSTORM In 2010, what was uni
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16 CROWDSTORM We have focused so fa
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18 Key Partners Key Activities Valu
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20 CROWDSTORM few of the success st
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viii CONTENTS Chapter 3 Take Stock
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x CONTENTS Chapter 29 Celebrate Suc
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xiv YOU CHOOSE THE PATH TO FOLLOW o
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xvi PREFACE it became that focusing
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Short On Time, But Still Crave Amaz
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Short On Time 3 If all these pages
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Why a Guide? 5 If it were as simple
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Why a Guide? 7 4. Taking the Road L
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How to Be a Passion Hit 33 Those wh
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Page 221 and 222: 1 How One Man Changed a Billion-Dol
Page 223 and 224: How One Man Changed a Billion-Dolla
Page 225 and 226: Marketing Is a Verb 5 haven’t eve
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Page 229 and 230: Companies Aren’t Awesome; People
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xxviii Introduction: Likeability, R
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xxx Introduction: Likeability, Rogu
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xxxii Introduction: Likeability, Ro
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xxxiv Introduction: Likeability, Ro
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xxxvi Introduction: Likeability, Ro
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xxxviii Introduction: Likeability,
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xl Introduction: Likeability, Rogue
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CONTENTS Foreword vii by Jeff Dachi
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FOREWORD Everything that can be soc
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Foreword ix commit to the path of s
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2 SOCIAL BUSINESS BY DESIGN future
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4 SOCIAL BUSINESS BY DESIGN moving
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viii Contents 9 Connected TVs: Blen
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x Preface screen” companion conte
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2 Introduction see Granny chase a k
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4 Introduction us to watch and expe
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6 Introduction share the programmin
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Contents Introduction 1 1 The Art o
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Introduction Though I’ve run a sm
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Introduction 3 Small businesspeople
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Introduction 5 the ads that refl ec
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Introduction 7 Consider any job or
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Introduction 9 You might say that,
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Introduction 11 of your customers c
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Contents Foreword by David Meerman
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Contents ix Off-Page SEO: The Power
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Contents xi Chapter 13. Picking and
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4 Inbound Marketing well. More rece
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6 Inbound Marketing Ten years ago,
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8 Inbound Marketing co-founder of F
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