SXSW 2013 Sampler

Foreword ix
commit to the path of social business in order to survive and thrive
in the very different conditions of this new millennium.
In these pages, you’ll see how successful companies go outside
their comfort zones to embrace new consumer methods of social
media and social networking, enabling them to accomplish business
objectives in revolutionary new ways that are much more scalable,
efficient, and robust than in the past. Some of these featured companies
are the most respected names in their industry, and others are
disrupting industries and starting their own rise. Yet these stories will
also be your stories, and it’s how you’ll get there too: by a process of
deliberate, intentional transformation.
For our part, Dachis Group believes strongly in the full-strength
vision of social business as the way that organizations will work now
and in the future. I invite you, after reading Social Business by Design,
to continue your explorations of this topic in our Social Business
Council and track your organization’s progress as it makes the
transformation to the twenty-first century using our Social Business
Index, our strategic online service that helps companies measure
how effective their business is at being social. It can be found
at http://socialbusinessindex.com. These are very exciting times
indeed, for organizations that are prepared to build the road ahead.
Austin, Texas
February 2012
Jeff Dachis