SXSW 2013 Sampler

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BETH KANTER KATIE DELAHAYE PAINE FOREWORD BY LAURA ARRILLAGA-ANDREESSEN MEASURING THE NETWORKED NONPROFIT USING DATA TO CHANGE THE WORLD Edited by WILLIAM T. PAARLBERG
CONTENTS Figures and Tables xi Foreword by Laura Arrillaga-Andreessen xiii Preface: Th e Queen of Nonprofi ts Meets the Goddess of Measurement xvii Acknowledgments xxiii Th e Authors xxvii PART ONE: Introduction of Concepts 1 ONE The Secret Sauce for Nonprofi ts: Networked Strategies + Measurement = Amazing Success 3 TWO The Rise of the Networked Nonprofi t: A New Paradigm for Nonprofi t Success 13 PART TWO: Basic Measurement Principles, How-Tos, and Best Practices 27 THREE Creating a Data-Informed Culture: How Your Organization Can Embrace the Data and Use What It Can Teach You 29 FOUR Measurement Is Power: How to Take Control of Your Programs and Progress with the Art and Science of Measurement 41 FIVE Don’t Confuse Activity with Results: The Value of Expressing Your Results in Terms of Organizational Goals 59 ix
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SXSW ® 2013 Sampler Foreword by Je
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Contents Acknowledgements ix Introd
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Great Britain 29 programs. This aus
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Great Britain 35 On the night we me
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Great Britain 37 she recalled, ‘
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Great Britain 39 things as basic as
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Great Britain 43 proposals to suppo
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Great Britain 45 motivate others to
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Great Britain 53 Remarkably, Cherie
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11 IMPROVING THE UMOT TO OPTIMIZE T
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TOTAL RECALL
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How do we ensure that our customers
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Yet even with the pervasiveness of
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looking for the experience. Busines
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SORRY, WE’RE CLOSED How to Surviv
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The customer journey is still evolv
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[ ] DISRUPTIVE TECHNOLOGY IS A CATA
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They include: Blockbuster Borders C
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Case Study: What’s the Worst That
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world—faster, more competitive, a
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No one can pinpoint where we exist
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xx INTRODUCTION
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To that end, we’ve engaged a tale
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Contents Foreword: The Benchmark of
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Introduction In my last corporate j
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Introduction xxvii day, I gain insi
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Introduction xxix from studying bas
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Introduction xxxi is happening in r
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Introduction xxxiii Part Three allo
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INTRODUCTION Properly organized and
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● Fortune 500 companies that are
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● How to evaluate results ● The
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In 2000, Goldcorp CEO Rob McEwen wa
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4 CROWDSTORM What LEGO discovered w
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6 CROWDSTORM While Coase is focused
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Page 133 and 134: viii CONTENTS Chapter 3 Take Stock
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Page 145 and 146: Why a Guide? 5 If it were as simple
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Page 149 and 150: How to Be a Passion Hit 33 Those wh
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Page 157 and 158: x Contents Recording and Distributi
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Page 163 and 164: xxii Introduction The next question
Page 165 and 166: 4 The Art of Explanation Trevor had
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vi Contents 13 How to Apologize to
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1 How One Man Changed a Billion-Dol
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How One Man Changed a Billion-Dolla
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Marketing Is a Verb 5 haven’t eve
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3 Companies Aren’t Awesome; Peopl
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Companies Aren’t Awesome; People
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Contents 1 Usually High Call Volume
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Contents vii 33 Hall of Shame 103 3
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2 The Book of Business UnAwesome do
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4 The Book of Business UnAwesome If
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3 Customers Don’t See Silos Being
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4 How to Flip Off Your Customers It
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10 The Book of Business UnAwesome T
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xii Contents The Toilet Business 31
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xiv Contents Hypnotizing Chickens 1
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xxviii Introduction: Likeability, R
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xxx Introduction: Likeability, Rogu
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xxxii Introduction: Likeability, Ro
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xxxiv Introduction: Likeability, Ro
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xxxvi Introduction: Likeability, Ro
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xxxviii Introduction: Likeability,
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xl Introduction: Likeability, Rogue
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CONTENTS Foreword vii by Jeff Dachi
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FOREWORD Everything that can be soc
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Foreword ix commit to the path of s
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2 SOCIAL BUSINESS BY DESIGN future
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4 SOCIAL BUSINESS BY DESIGN moving
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viii Contents 9 Connected TVs: Blen
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x Preface screen” companion conte
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2 Introduction see Granny chase a k
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4 Introduction us to watch and expe
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6 Introduction share the programmin
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Contents Introduction 1 1 The Art o
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Introduction Though I’ve run a sm
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Introduction 3 Small businesspeople
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Introduction 5 the ads that refl ec
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Introduction 7 Consider any job or
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Introduction 9 You might say that,
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Introduction 11 of your customers c
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Contents Foreword by David Meerman
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Contents ix Off-Page SEO: The Power
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Contents xi Chapter 13. Picking and
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4 Inbound Marketing well. More rece
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6 Inbound Marketing Ten years ago,
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8 Inbound Marketing co-founder of F
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