SXSW 2013 Sampler

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Preface xvii off. You don’t get to walk on the path of amazing if you are too scared to risk a bit. I don’t promise the world, but I do promise that if you work hard, stay true to yourself, be a good person, help others, and listen to those around you, amazing things will happen.
Short On Time, But Still Crave Amazing Things? The reality of reading is that most don’t make enough time for it. For those of you who are short on time but still want to learn from this book, I’ve made it easy for you. Sure, it is cheating a bit, but I’d rather you think of this condensed overview as a little lifehack instead. Hopefully when you have time, you’ll come back and read the full thing. The ideas for this book began forming as my children grew older and began asking lots of questions about their future. Combine that with 1
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SXSW ® 2013 Sampler Foreword by Je
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Contents Acknowledgements ix Introd
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4 Twitter 53
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56 Channels Percentage of Tweets Th
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58 Channels tweeted around 22 times
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60 Channels Average # of Followers
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62 Channels Percentage of Tweets Re
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64 Channels 6 5 4 3 2 1 0 12:00 am
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66 Channels life, feel free to talk
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68 Channels 1. game 2. going 3. hah
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70 Channels CTR 18% 16% 14% 12% 10%
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72 Channels If you ’re sharing co
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74 Channels 0.2% 0% -0.2% -0.4% -0.
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Chapter 1 Great Britain ‘‘In a
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Great Britain 29 programs. This aus
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Great Britain 31 that made WhipCar
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Great Britain 33 younger drivers, s
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Great Britain 35 On the night we me
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Great Britain 37 she recalled, ‘
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Great Britain 39 things as basic as
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Great Britain 41 system and from so
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Great Britain 43 proposals to suppo
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Great Britain 45 motivate others to
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Great Britain 47 The average return
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Great Britain 49 The consumers are
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Great Britain 51 well-known local o
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Great Britain 53 Remarkably, Cherie
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11 IMPROVING THE UMOT TO OPTIMIZE T
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TOTAL RECALL
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How do we ensure that our customers
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Yet even with the pervasiveness of
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looking for the experience. Busines
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SORRY, WE’RE CLOSED How to Surviv
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The customer journey is still evolv
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[ ] DISRUPTIVE TECHNOLOGY IS A CATA
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They include: Blockbuster Borders C
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Case Study: What’s the Worst That
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world—faster, more competitive, a
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No one can pinpoint where we exist
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xx INTRODUCTION
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To that end, we’ve engaged a tale
Page 91 and 92: Contents Foreword: The Benchmark of
Page 93 and 94: Introduction In my last corporate j
Page 95 and 96: Introduction xxvii day, I gain insi
Page 97 and 98: Introduction xxix from studying bas
Page 99 and 100: Introduction xxxi is happening in r
Page 101: Introduction xxxiii Part Three allo
Page 105 and 106: INTRODUCTION Properly organized and
Page 107 and 108: ● Fortune 500 companies that are
Page 109 and 110: ● How to evaluate results ● The
Page 111 and 112: In 2000, Goldcorp CEO Rob McEwen wa
Page 113 and 114: 4 CROWDSTORM What LEGO discovered w
Page 115 and 116: 6 CROWDSTORM While Coase is focused
Page 117 and 118: 8 CROWDSTORM Finally, in business a
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Page 123 and 124: 14 CROWDSTORM In 2010, what was uni
Page 125 and 126: 16 CROWDSTORM We have focused so fa
Page 127 and 128: 18 Key Partners Key Activities Valu
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Page 133 and 134: viii CONTENTS Chapter 3 Take Stock
Page 135 and 136: x CONTENTS Chapter 29 Celebrate Suc
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Page 139: xvi PREFACE it became that focusing
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Page 145 and 146: Why a Guide? 5 If it were as simple
Page 147 and 148: Why a Guide? 7 4. Taking the Road L
Page 149 and 150: How to Be a Passion Hit 33 Those wh
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Page 157 and 158: x Contents Recording and Distributi
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Page 163 and 164: xxii Introduction The next question
Page 165 and 166: 4 The Art of Explanation Trevor had
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Page 170 and 171: x SIX The Ladder of Engagement: How
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Page 183 and 184: I N T R O I INTRODUCTION A BRIEF HI
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I M P O R TA N C E A N D E F F I C
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vi Contents 13 How to Apologize to
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1 How One Man Changed a Billion-Dol
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How One Man Changed a Billion-Dolla
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Marketing Is a Verb 5 haven’t eve
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3 Companies Aren’t Awesome; Peopl
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Companies Aren’t Awesome; People
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Contents 1 Usually High Call Volume
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Contents vii 33 Hall of Shame 103 3
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2 The Book of Business UnAwesome do
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4 The Book of Business UnAwesome If
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3 Customers Don’t See Silos Being
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4 How to Flip Off Your Customers It
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10 The Book of Business UnAwesome T
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xii Contents The Toilet Business 31
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xiv Contents Hypnotizing Chickens 1
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xxviii Introduction: Likeability, R
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xxx Introduction: Likeability, Rogu
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xxxii Introduction: Likeability, Ro
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xxxiv Introduction: Likeability, Ro
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xxxvi Introduction: Likeability, Ro
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xxxviii Introduction: Likeability,
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xl Introduction: Likeability, Rogue
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CONTENTS Foreword vii by Jeff Dachi
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FOREWORD Everything that can be soc
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Foreword ix commit to the path of s
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2 SOCIAL BUSINESS BY DESIGN future
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4 SOCIAL BUSINESS BY DESIGN moving
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viii Contents 9 Connected TVs: Blen
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x Preface screen” companion conte
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2 Introduction see Granny chase a k
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4 Introduction us to watch and expe
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6 Introduction share the programmin
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Contents Introduction 1 1 The Art o
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Introduction Though I’ve run a sm
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Introduction 3 Small businesspeople
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Introduction 5 the ads that refl ec
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Introduction 7 Consider any job or
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Introduction 9 You might say that,
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Introduction 11 of your customers c
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Contents Foreword by David Meerman
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Contents ix Off-Page SEO: The Power
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Contents xi Chapter 13. Picking and
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4 Inbound Marketing well. More rece
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6 Inbound Marketing Ten years ago,
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8 Inbound Marketing co-founder of F
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