SXSW 2013 Sampler

INTRODUCTION
Ask just about anyone today about social media, and they will
probably acknowledge using Facebook, knowing something
about Twitter, and admit that social media are a widespread, perhaps
even global, trend. Push them a bit further, and they will affirm that
social media are genuinely significant somehow, but they might have
a hard time pinning down exactly how or why. If you probe deeper yet
and ask them if or how social media will transform the way businesses
work, most people won’t have a clear answer at all. This is entirely
understandable, given that the digital world has virtually remade the
means and tools of digital communication in just a few years.
Keeping track of changes and catching up to the pace of change
has been hard for even the most dogged marketing manager, product
engineer, customer care lead, information technology manager, or
C-level executive. As a recipe for making operations rather difficult
for businesses to effectively engage their customers, workers, and
the broader market in the new digital landscape, it’s almost perfect.
Fortunately, it no longer has to be this way. As the understanding
of the changes in our pervasively networked, digital world grows, we
believe that organizations can, by design, make their way into the
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