SXSW 2013 Sampler

Introduction
What Is The Lean Entrepreneur?
It’s hard to know where you live on the
curve. As far as we can tell, the arrow of time
moves in one direction. You can never step
in the same river twice (Heraclitus) and all
that.
Change isn’t constant. We change constantly,
but at diff erent rates, depending
where we are on the curve. Fast change
comes in times of cheap experimentation.
Massive new life emerged on Earth during
time periods in which a convergence of foundational
platforms, like the diff erent aspects
of Earth’s biosphere, favored the emergence
of diverse species, most of which failed.
Massive new technologies emerge when
the discovery and extraction of massive
amounts of resources (water, minerals, fuel)
provides low-cost industrial experiments,
most of which fail.
Although our narratives of the past reveal
eras of big change, those who lived during
those times likely didn’t see it that way:
“Hey bro, pretty cool, we’re living in the
Age of Renaissance, yeah?”
“Beats the Middle Ages, dude.”
“Word.”
Th e life you live defi nes normalcy.
Is change big or little? Dramatic or incremental?
Permanent or cyclical? Disruptive
or sustaining?
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