SXSW 2013 Sampler

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xl Introduction: Likeability, Rogue Economists, and the Lovable Fool Inside Part III: The StoryBook (Likeonomics in Action) If you are the sort of reader who likes to skip the theory and go straight to the stories and case studies that bring each idea to life, you will appreciate this section. In many ways, you are my favorite audience to write for—because I share your impatience. In addition to the dozens of stories I share throughout this book, this final section spotlights a collection of examples of the principles behind Likeonomics at work. It includes everything from the little known story ofwhat might be the happiest country on Earth, to the website that has turned the world of education upside down. Stories are what inspire each of us, but they also have to feel relevant (remember, that’s one of the principles!). So each story will also be indexed by geographic region and industry so you can browse them to identify the ones that feel closest to your own personal situation. In addition, this StoryBook will be a living part of Likeonomics online, with new stories getting consistently added to the website. You can always visit www.likeonomics.com/storybook to read additional stories, and even add your own story in the online community. (Read the secret introduction: www.likeonomics.com/secretintro)
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SXSW ® 2013 Sampler Foreword by Je
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Contents Acknowledgements ix Introd
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4 Twitter 53
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56 Channels Percentage of Tweets Th
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58 Channels tweeted around 22 times
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60 Channels Average # of Followers
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62 Channels Percentage of Tweets Re
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64 Channels 6 5 4 3 2 1 0 12:00 am
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66 Channels life, feel free to talk
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68 Channels 1. game 2. going 3. hah
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70 Channels CTR 18% 16% 14% 12% 10%
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72 Channels If you ’re sharing co
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74 Channels 0.2% 0% -0.2% -0.4% -0.
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Chapter 1 Great Britain ‘‘In a
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Great Britain 29 programs. This aus
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Great Britain 31 that made WhipCar
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Great Britain 33 younger drivers, s
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Great Britain 35 On the night we me
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Great Britain 37 she recalled, ‘
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Great Britain 39 things as basic as
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Great Britain 41 system and from so
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Great Britain 43 proposals to suppo
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Great Britain 45 motivate others to
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Great Britain 47 The average return
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Great Britain 49 The consumers are
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Great Britain 51 well-known local o
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Great Britain 53 Remarkably, Cherie
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11 IMPROVING THE UMOT TO OPTIMIZE T
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TOTAL RECALL
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How do we ensure that our customers
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Yet even with the pervasiveness of
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looking for the experience. Busines
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SORRY, WE’RE CLOSED How to Surviv
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The customer journey is still evolv
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[ ] DISRUPTIVE TECHNOLOGY IS A CATA
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They include: Blockbuster Borders C
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Case Study: What’s the Worst That
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world—faster, more competitive, a
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No one can pinpoint where we exist
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xx INTRODUCTION
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To that end, we’ve engaged a tale
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Contents Foreword: The Benchmark of
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Introduction In my last corporate j
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Introduction xxvii day, I gain insi
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Introduction xxix from studying bas
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Introduction xxxi is happening in r
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Introduction xxxiii Part Three allo
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INTRODUCTION Properly organized and
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● Fortune 500 companies that are
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● How to evaluate results ● The
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In 2000, Goldcorp CEO Rob McEwen wa
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4 CROWDSTORM What LEGO discovered w
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6 CROWDSTORM While Coase is focused
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8 CROWDSTORM Finally, in business a
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10 CROWDSTORM then-candidate Barack
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12 CROWDSTORM together collaborativ
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14 CROWDSTORM In 2010, what was uni
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16 CROWDSTORM We have focused so fa
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18 Key Partners Key Activities Valu
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20 CROWDSTORM few of the success st
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viii CONTENTS Chapter 3 Take Stock
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x CONTENTS Chapter 29 Celebrate Suc
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xiv YOU CHOOSE THE PATH TO FOLLOW o
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xvi PREFACE it became that focusing
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Short On Time, But Still Crave Amaz
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Short On Time 3 If all these pages
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Why a Guide? 5 If it were as simple
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Why a Guide? 7 4. Taking the Road L
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How to Be a Passion Hit 33 Those wh
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How to Be a Passion Hit 35 Each of
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viii Contents The Direct Approach
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x Contents Recording and Distributi
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xviii Introduction and make good gr
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xx Introduction more informed decis
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xxii Introduction The next question
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4 The Art of Explanation Trevor had
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BETH KANTER KATIE DELAHAYE PAINE FO
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x SIX The Ladder of Engagement: How
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The Secret Sauce for Nonprofi ts Ne
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United States (HSUS), the nation
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without a measurement plan is a was
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An important part of MomsRising ’
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Theme 9: Measurement Is Valuable at
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I N T R O I INTRODUCTION A BRIEF HI
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C H A P T E R 04 EDITORIAL INFOGRAP
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C H A P T E R 08 WHAT MAKES A GOOD
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fig. 1.1-1.17 01 02 03 08 09 10 IMP
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I M P O R TA N C E A N D E F F I C
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Page 213 and 214: I M P O R TA N C E A N D E F F I C
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Page 219 and 220: vi Contents 13 How to Apologize to
Page 221 and 222: 1 How One Man Changed a Billion-Dol
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Page 225 and 226: Marketing Is a Verb 5 haven’t eve
Page 227 and 228: 3 Companies Aren’t Awesome; Peopl
Page 229 and 230: Companies Aren’t Awesome; People
Page 232 and 233: Contents 1 Usually High Call Volume
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Page 240 and 241: 3 Customers Don’t See Silos Being
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Page 250 and 251: xiv Contents Hypnotizing Chickens 1
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Page 266 and 267: Foreword by Jeff Dachis SOCIAL BUSI
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Page 272 and 273: INTRODUCTION Ask just about anyone
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Page 278 and 279: Contents Preface ix Acknowledgments
Page 280 and 281: Preface What Is in a Name? Televisi
Page 282 and 283: Introduction The World of Tomorrow
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Page 286 and 287: Introduction 5 television. Once one
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Page 308 and 309: x Contents Going Beyond the Form 14
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Page 312 and 313: Shopping Has Changed ...Has Your Ma
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Shopping Has Changed ...Has Your Ma
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Shopping Has Changed ...Has Your Ma
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