SXSW 2013 Sampler

Introduction: Likeability, Rogue Economists, and the Lovable Fool xxxvii
source of all manipulation. Moving quickly through the past hundred
years, we will see how this growth in manipulation on every level has
created an unprecedented challenge for each of us (and the organizations
we work with) to inspire or motivate people to do or believe in
anything.
Moving to Chapter 2—Navigating the Likeability Gap, the concept
of the ‘‘likeability gap’’ will help to explain the nature of how we decide
and why we choose to work with and help people and organizations
that we like. Through the story of the rise of Rwanda and the real
reason why so many million-dollar deals start on the golf course, this
chapter will look at why relationships matter so much and how being
more likeable is the key to creating more success.
Finally, in Chapter 3—The ROI of Likeonomics, we will look
at what the real business and personal value is behind the concept
of Likeonomics. This chapter will move from analyzing decades of
research into education reform, to the story of why ROI was originally
invented (it’s not what you think). Ultimately, we will tackle several
flawed assumptions about measurement and look at some new ideas for
how to really measure success and why it is not about creating a better
spreadsheet.
Inside Part II: The Principles
After the focus of Part I on demonstrating all the ways that Likeonomics
explains the world we live in today, Part II will go deeper to offer
a practical and useful look at why people trust some organizations or
people and not others—and how you can be more trusted and more
believable in any situation or role.
In looking at all the research about how people and organizations
become more believable, as well as the impact that social media has
had on how we interact with one another and companies, I wanted to
uncover some key principles for what really matters when it comes to
being more believable. My aim was to find these principles and then
create some sort of acronym to describe them. As readers of my blog
already know, using acronyms is a method I often use to make new
ideas more memorable.