SXSW 2013 Sampler

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JASON LANKOW JOSH RITCHIE Founders of Column Five fig. 01 12 6 ROSS CROOKS 3 Response Efficiency 0 1 2 3 4 5 6 7 8 ATTRACT INFORM INSPIRE and patterns, expediting INFOGRAPHICS CS C AUDIENCE x Response y Market Currency $ ¥ £ € The design and visual representation of information, including the visualization of data, processes, hierarchy, anatomy, chronology, and other facts. The use of such graphics can aid in the detection of trends comprehension and improving
I N T R O I INTRODUCTION A BRIEF HISTORY OF INFOGRAPHICS THE PURPOSE OF THIS BOOK WHAT THIS BOOK IS NOT A NOTE ON TERMINOLOGY HOW TO USE THIS BOOK C O N T E N T S 010 014 018 018 019 024 C H A P T E R 01 IMPORTANCE AND EFFICACY: WHY OUR BRAINS LOVE INFOGRAPHICS VARIED PERSPECTIVES ON INFORMATION DESIGN: A BRIEF HISTORY OBJECTIVES OF VISUALIZATION APPEAL COMPREHENSION RETENTION 028 031 038 040 044 050
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SXSW ® 2013 Sampler Foreword by Je
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Contents Acknowledgements ix Introd
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4 Twitter 53
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56 Channels Percentage of Tweets Th
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58 Channels tweeted around 22 times
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60 Channels Average # of Followers
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62 Channels Percentage of Tweets Re
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64 Channels 6 5 4 3 2 1 0 12:00 am
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66 Channels life, feel free to talk
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68 Channels 1. game 2. going 3. hah
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70 Channels CTR 18% 16% 14% 12% 10%
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72 Channels If you ’re sharing co
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74 Channels 0.2% 0% -0.2% -0.4% -0.
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Chapter 1 Great Britain ‘‘In a
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Great Britain 29 programs. This aus
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Great Britain 31 that made WhipCar
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Great Britain 33 younger drivers, s
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Great Britain 35 On the night we me
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Great Britain 37 she recalled, ‘
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Great Britain 39 things as basic as
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Great Britain 41 system and from so
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Great Britain 43 proposals to suppo
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Great Britain 45 motivate others to
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Great Britain 47 The average return
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Great Britain 49 The consumers are
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Great Britain 51 well-known local o
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Great Britain 53 Remarkably, Cherie
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11 IMPROVING THE UMOT TO OPTIMIZE T
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TOTAL RECALL
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How do we ensure that our customers
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Yet even with the pervasiveness of
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looking for the experience. Busines
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SORRY, WE’RE CLOSED How to Surviv
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The customer journey is still evolv
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[ ] DISRUPTIVE TECHNOLOGY IS A CATA
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They include: Blockbuster Borders C
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Case Study: What’s the Worst That
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world—faster, more competitive, a
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No one can pinpoint where we exist
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xx INTRODUCTION
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To that end, we’ve engaged a tale
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Contents Foreword: The Benchmark of
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Introduction In my last corporate j
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Introduction xxvii day, I gain insi
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Introduction xxix from studying bas
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Introduction xxxi is happening in r
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Introduction xxxiii Part Three allo
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INTRODUCTION Properly organized and
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● Fortune 500 companies that are
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● How to evaluate results ● The
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In 2000, Goldcorp CEO Rob McEwen wa
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4 CROWDSTORM What LEGO discovered w
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6 CROWDSTORM While Coase is focused
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8 CROWDSTORM Finally, in business a
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10 CROWDSTORM then-candidate Barack
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12 CROWDSTORM together collaborativ
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14 CROWDSTORM In 2010, what was uni
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16 CROWDSTORM We have focused so fa
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18 Key Partners Key Activities Valu
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20 CROWDSTORM few of the success st
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Page 135 and 136: x CONTENTS Chapter 29 Celebrate Suc
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Page 139 and 140: xvi PREFACE it became that focusing
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Page 145 and 146: Why a Guide? 5 If it were as simple
Page 147 and 148: Why a Guide? 7 4. Taking the Road L
Page 149 and 150: How to Be a Passion Hit 33 Those wh
Page 151: How to Be a Passion Hit 35 Each of
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Page 157 and 158: x Contents Recording and Distributi
Page 159 and 160: xviii Introduction and make good gr
Page 161 and 162: xx Introduction more informed decis
Page 163 and 164: xxii Introduction The next question
Page 165 and 166: 4 The Art of Explanation Trevor had
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Page 170 and 171: x SIX The Ladder of Engagement: How
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Page 178 and 179: An important part of MomsRising ’
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Page 187 and 188: C H A P T E R 08 WHAT MAKES A GOOD
Page 189 and 190: fig. 1.1-1.17 01 02 03 08 09 10 IMP
Page 191 and 192: I M P O R TA N C E A N D E F F I C
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Page 219 and 220: vi Contents 13 How to Apologize to
Page 221 and 222: 1 How One Man Changed a Billion-Dol
Page 223 and 224: How One Man Changed a Billion-Dolla
Page 225 and 226: Marketing Is a Verb 5 haven’t eve
Page 227 and 228: 3 Companies Aren’t Awesome; Peopl
Page 229 and 230: Companies Aren’t Awesome; People
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Contents 1 Usually High Call Volume
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Contents vii 33 Hall of Shame 103 3
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2 The Book of Business UnAwesome do
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4 The Book of Business UnAwesome If
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3 Customers Don’t See Silos Being
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4 How to Flip Off Your Customers It
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10 The Book of Business UnAwesome T
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xii Contents The Toilet Business 31
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xiv Contents Hypnotizing Chickens 1
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xxviii Introduction: Likeability, R
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xxx Introduction: Likeability, Rogu
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xxxii Introduction: Likeability, Ro
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xxxiv Introduction: Likeability, Ro
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xxxvi Introduction: Likeability, Ro
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xxxviii Introduction: Likeability,
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xl Introduction: Likeability, Rogue
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CONTENTS Foreword vii by Jeff Dachi
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FOREWORD Everything that can be soc
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Foreword ix commit to the path of s
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2 SOCIAL BUSINESS BY DESIGN future
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4 SOCIAL BUSINESS BY DESIGN moving
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viii Contents 9 Connected TVs: Blen
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x Preface screen” companion conte
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2 Introduction see Granny chase a k
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4 Introduction us to watch and expe
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6 Introduction share the programmin
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Contents Introduction 1 1 The Art o
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Introduction Though I’ve run a sm
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Introduction 3 Small businesspeople
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Introduction 5 the ads that refl ec
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Introduction 7 Consider any job or
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Introduction 9 You might say that,
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Introduction 11 of your customers c
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Contents Foreword by David Meerman
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Contents ix Off-Page SEO: The Power
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Contents xi Chapter 13. Picking and
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4 Inbound Marketing well. More rece
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6 Inbound Marketing Ten years ago,
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8 Inbound Marketing co-founder of F
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