2001 Triple Bottom Line Report - BC Hydro
2001 Triple Bottom Line Report - BC Hydro
2001 Triple Bottom Line Report - BC Hydro
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W E P L A N F O R R E S P O N S E A N D R E C O V E R Y<br />
F R O M D I S A S T R O U S E V E N T S I N O R D E R<br />
T O I M P R O V E P U B L I C S A F E T Y .<br />
P U B L I C E L E C T R I C A L S A F E T Y T R A I N I N G P R O G R A M S<br />
<strong>BC</strong> <strong>Hydro</strong> is an industry leader in electrical safety programming.<br />
We develop and deliver programs tailored to specific audiences<br />
ranging from school children to emergency response personnel,<br />
with each program designed to raise awareness of the properties<br />
and risks of electricity. We are regularly approached by other<br />
utilities interested in purchasing these programs for their audiences.<br />
Current programs include:<br />
• Construction Industry – for building trades people who work<br />
in proximity to underground or overhead power lines;<br />
• First Responders – for police, ambulance and fire personnel;<br />
• Residential/Recreational – addressing electrical safety<br />
concerns relating to do-it-yourself tree-trimmers and<br />
outdoors enthusiasts; and<br />
• Tomorrow’s Public, and Playing It Safe – designed for<br />
school-age children.<br />
S O C I A L B O T T O M L I N E | 2 0<br />
UNAIDED AWARENESS OF ELECTRICAL<br />
SAFETY AMONG CRITICAL TARGET GROUP:<br />
MALES 18-35 YEARS OF AGE<br />
Data Source: McIntyre & Mustel Research<br />
Yes, aware 48%<br />
No, not aware 52%<br />
A training system was developed in conjunction with<br />
the Electricity Industry Training Institute in 2000 to ensure<br />
consistency of delivery of these programs throughout the<br />
Lower Mainland and on Vancouver Island. We have also<br />
increased newspaper, TV and radio advertising promoting<br />
safety around electricity, especially towards the “higher risk”<br />
target audience of males aged 18 to 35 years.