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2001 Triple Bottom Line Report - BC Hydro

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W E P L A N F O R R E S P O N S E A N D R E C O V E R Y<br />

F R O M D I S A S T R O U S E V E N T S I N O R D E R<br />

T O I M P R O V E P U B L I C S A F E T Y .<br />

P U B L I C E L E C T R I C A L S A F E T Y T R A I N I N G P R O G R A M S<br />

<strong>BC</strong> <strong>Hydro</strong> is an industry leader in electrical safety programming.<br />

We develop and deliver programs tailored to specific audiences<br />

ranging from school children to emergency response personnel,<br />

with each program designed to raise awareness of the properties<br />

and risks of electricity. We are regularly approached by other<br />

utilities interested in purchasing these programs for their audiences.<br />

Current programs include:<br />

• Construction Industry – for building trades people who work<br />

in proximity to underground or overhead power lines;<br />

• First Responders – for police, ambulance and fire personnel;<br />

• Residential/Recreational – addressing electrical safety<br />

concerns relating to do-it-yourself tree-trimmers and<br />

outdoors enthusiasts; and<br />

• Tomorrow’s Public, and Playing It Safe – designed for<br />

school-age children.<br />

S O C I A L B O T T O M L I N E | 2 0<br />

UNAIDED AWARENESS OF ELECTRICAL<br />

SAFETY AMONG CRITICAL TARGET GROUP:<br />

MALES 18-35 YEARS OF AGE<br />

Data Source: McIntyre & Mustel Research<br />

Yes, aware 48%<br />

No, not aware 52%<br />

A training system was developed in conjunction with<br />

the Electricity Industry Training Institute in 2000 to ensure<br />

consistency of delivery of these programs throughout the<br />

Lower Mainland and on Vancouver Island. We have also<br />

increased newspaper, TV and radio advertising promoting<br />

safety around electricity, especially towards the “higher risk”<br />

target audience of males aged 18 to 35 years.

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